How to Comfortably Ask Other Health Professionals for Referrals

On March 4, 2015, in marketing, by Dan

In The Practitioner’s Journey, we use the metaphor of a bridge to describe a trusted source of referrals. One type of bridge is other health care professionals–local chiropractors, acupuncturists, massage therapists, naturopaths, MD’s etc. The idea that these people can be great referrers isn’t rocket science. What’s hard is that you’re likely scared half to death […]

5 Principles for Getting Great Practice Photos

On October 10, 2012, in marketing, practice marketing, by Dan

We’ve needed to take new photos for ages. Stuff for the website, speaking bios, etc. Part of the reason we’re so behind is that the last time we paid someone to take photos we never used them at all. They were terrible. This time, I was determined to get great photos we could use, and I […]

How To Earn $80K in Your First Year of Practice

On January 24, 2012, in case studies, marketing, office space, startup, by Dan

We recently spoke to students at The Canadian College of Naturopathic Medicine on the theme of “Your First Ten Patients”. A good time as always, but we were nicely upstaged by superstar Mary Caracoglia, ND, who told the story of her remarkable first year in practice. Mary received her license to practice and opened her […]

4 Ways to Start Next Year Right

On December 29, 2011, in inspiration, marketing, strategy and philosophy, by Dan

Hi All, Next year is almost here! Thanks to the many (wow!) of you who took advantage of the pre-order special on The Practitioner’s Journey workbook. The offer ends on December 31. Before then, you can get the digital workbook for just $9.95, or the original eBook and the workbook together for just $14.95. Click […]

Help for Your Practice in 2012

Even the most devout anti-resolutionist has a tough time not thinking ahead at this time of year, and we’re no exception. If you’re like us, your thoughts are turning toward the New Year, and how to improve your practice. Here are three upcoming happenings here at TPJ for 2012 that we think will make a […]

How to Grow Your Practice With Public Speaking

On October 20, 2011, in marketing, practice marketing, by Dan

Hi All, In related news, I’m opening up more speaking dates for 2012. If you’re looking for an engaging speaker at your conference, convention, or classroom, you can learn more here. Thanks in advance for spreading the word to your schools, instructors and association leaders!   – Dan A reader recently asked me: What is […]

How to Manage a Long Absence from Practice

On February 16, 2011, in locums, marketing, practice marketing, work-life balance, by Dan

Reader J. writes: “…how do I revive my practice after leaving it for a 6-month maternity leave? I took on a locum and I went from seeing 30+patients a week to her seeing a mere 10 patients per week at best. I know many of my patients wanted to wait until I got back, but […]

Growing Your Practice With Words: 6 Steps to Great Writing That Gets Done

On January 18, 2011, in marketing, practice growth tools, practice marketing, by Dan

It’s amazing to me how many of our practice building efforts involve writing. Blog posts. Website content. Articles for newspapers and magazines. Fliers. Patient forms. Letters. Facebook posts. Email newsletters. The list goes on. Of course, we like that medium, but I don’t think that’s the whole picture. I see writing as crucial for any […]

How to Create Your Practice Marketing Plan

On November 8, 2010, in marketing, practice growth tools, practice marketing, by Dan

Note: Apologies if any of you are receiving this twice. Strange things afoot on the site this week. -Dan With this year closing out and next year looming, we thought we’d share a couple of things. First, a look at our marketing plan for next year, and second, a 4-step process for creating your own. […]

Practice Marketing for Introverts

On December 10, 2009, in marketing, practice marketing, your inner practitioner, by Dan

There are a lot of names for what we do in practice – alternative, holistic, complementary, integrative. But behind the labels, we all have one thing in common: we’re trying to help others. The catch, however, is that in order to find those people who need our help, most of us have to make some […]

A Six-Figure Income in 3.5 Days Per Week: Practice Wisdom from Kevin Doherty

Note: Kevin Doherty is one of the first people I stumbled across a few years back when we started this blog. He built a successful acupuncture practice, then went on to become an author and business coach. He’s a smart guy, which I like, but he’s also walked the talk, building a six-figure income while […]

Tips for a Successful Open House

On July 10, 2009, in marketing, office space, practice marketing, by Dan

We had our annual Celebration of Health at the clinic a few weeks ago. It’s become a tradition for us – we invite patients and the general public, and spend an evening at the clinic enjoying some great food and drinks, and generally enjoying ourselves. It was a great success, but this year I was […]

Joint Advertising With Your Colleagues: An Example

On April 30, 2009, in marketing, naturopathic marketing, by Dan

After the last post on collaborating with your colleagues to help your practice, I thought I’d share the ad we put together. This is a full page newspaper ad that we were able to buy for very little cash since we split it five ways. If you’re interested in giving your practice and profession a […]

A Bigger Pie: How Getting Friendly With Your "Competition" Can Help Your Practice

On April 16, 2009, in marketing, practice marketing, strategy and philosophy, by Dan

Recently, the naturopaths in Collingwood and surrounding area got together to discuss some joint marketing for Naturopathic Medicine Week. There are more practitioners here than ever (and many more coming soon), and this is something we’ve been wanting to do for years – to collect all our “competition” in one spot and chat. Why, you […]

8 Strategies for Practice Success in Tough Times

We went through a multi-day strategic planning session last fall. In our case, that essentially meant Tara and I sequestered away in a cheap hideaway where we could focus on the big-picture of the business, and do some great hiking when we needed a break. It was three days very well spent. One of the […]

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