“No one is going to pick you. Pick yourself.” –Seth Godin If you’re in a busy market, competition does a funny thing to your brain. It makes you want to stand in rows with everyone else who offers what you do, and raise your hand like a schoolkid and hope for the best. When your […]
Creating content is becoming more and more essential for practitioners. It’s hard to create a website that gets search traffic without good words on the page. Newspaper ads work better when you also write articles. It’s easier to engage your clients in the long run when you communicate with them regularly, and that, too, takes […]
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