Pick Two

On January 13, 2015, in startup, strategy and philosophy, your inner practitioner, by Dan

Time, money, and courage. Those are the three things you can invest to grow your practice. The trick is that you have to invest in at least two of them to make decent progress. Choosing only one fails almost every time. Just time and you spend hours in your office. Alone. Just money and you […]

The Habits That Make & Break Practices

When it comes to practice success, there are just two kinds of habits that matter: the ones you need to create, and the ones you need to undo. What to start doing, and what to stop doing, in other words. There are things that don’t serve us. Like habits of self-criticism. Or working too long […]

We May Not Be Good, But at Least We’re Slow

On January 11, 2011, in inspiration, strategy and philosophy, your inner practitioner, by Dan

It occurred to me the other day that I could describe our clinic this way: We’re the most expensive We have the worst parking We offer the most inconvenient hours Every one of those is true. But I’m not going to focus on them. Why? Because faced with the decision to talk about our crap […]

Practice Marketing for Introverts

On December 10, 2009, in marketing, practice marketing, your inner practitioner, by Dan

There are a lot of names for what we do in practice – alternative, holistic, complementary, integrative. But behind the labels, we all have one thing in common: we’re trying to help others. The catch, however, is that in order to find those people who need our help, most of us have to make some […]

Who Spent My Cheese? 4 Lessons About Money in Your Practice

On September 5, 2008, in strategy and philosophy, your inner practitioner, by Dan

During our sabbatical in Paraguay, we started a free clinic using donations from patients back home. As word spread, it became a common sight to find people scattered about the various shady spots outside our makeshift clinic waiting for la doctora, and trying to get a some relief in a place where a dollar day […]

How To Avoid Fear-Based Practice Mistakes

On April 4, 2007, in your inner practitioner, by Dan

As your practice grows, you’ll be faced with challenges and critical choices that can make a huge difference in your success over time. When these junctures arrive, though, you’ll make your best decisions if you’re not hampered by fear. Here are some of the most common practice fears and tips on how to avoid them. […]

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