Are You Choosing The River or The Bank?

On March 23, 2012, in strategy and philosophy, by Dan

“Civilization is a stream with banks. The stream is sometimes filled with blood from people killing, stealing, shouting and doing the things historians usually record, while on the banks, unnoticed, people build homes, make love, raise children, sing songs, write poetry and even whittle statues. The story of civilization is the story of what happened […]

No One Needs What You Do

On March 17, 2012, in inspiration, by Dan

It’s true. No one needs what you do. No one suffers from a shortage of acupuncture or a lack of massage. No one is experiencing a chiropractic outage or struggling with insufficient naturopathy. What they are short on is what those things do. Or, to put it in limerick form for Saint Patrick’s Day: In […]

Worth Remembering

On March 14, 2012, in inspiration, by Dan

We spend a lot of time trying to remember things. To-do’s. Appointments. Lists.  It’s the core skill set we’re taught in school, and we have a whole world of external memory tools to help us out–things like day timers and post-it notes, to-do lists and software programs, calendars and smart phones. One of the great […]

6 Good Reasons to Offer Shorter Appointment Times

On March 6, 2012, in office management, pricing, work-life balance, by Dan

The more I speak to practitioners, the more I’ve come to believe visit/treatment length tends to be a legacy issue. It’s not something we’re giving a lot of conscious thought to. You open your doors and do what you did in school, or copy another practice, and it pretty much stays that way. Most consultative […]

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