Naturopathic and Massage Therapy Professions Grow

On November 9, 2006, in industry stats, massage marketing, naturopathic marketing, by Dan

The Integrator Blog references two recent surveys that point to significant increases in the number of licensed naturopaths and in consumer use of masssage therapy. I’d be interested to see stats on the growth of naturopathic usage. This study shows the number of licensed ND’s nearly doubling – comparing that against consumer use would be […]

CAM Target Markets

On May 9, 2006, in industry stats, marketing, by Dan

A couple of interesting pieces here that might help with deciding where to spend your marketing dollars. CAM Usage Most Popular at Midlife CAM Usage Climbs With Education Level Anyone else corroborate this from their own practice? If the middle aged and educated are your best prospects, it’s wise to keep this in mind when […]

Leveling the Playing Field for Alternative Medicine

On April 17, 2006, in industry stats, by Dan

According to this report by the Commonwealth Fund, out-of-pocket medical expenses are on the rise. Regardless of where you stand on public versus private health care, rising out-of-pocket expenses are a business blessing for many CAM practitioners, who are more likely to operate outside the realm of insurance and subsidized health care. Given a choice […]

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