Affordable Acupuncture – Charge Less, Earn More?

On November 27, 2006, in acupuncture marketing, pricing, by Dan

John Weeks’ The Integrator Blog featured an interesting article on Working Class Acupuncture, a Portland, Oregon clinic built on the concept of making acupuncture more affordable. As Lisa Rohleder, LAc, began trying to make sense of the business of professional acupuncture, she witnessed two distinct phenomena. First, she observed that a huge percentage of the […]

5 Things To Do In Your Practice From Day One

On November 22, 2006, in office management, startup, by Dan

There are a million conceivable things to do when you start your practice, but what’s really important in the big picture? What’s going to lead to increased referrals and practice growth? Here’s a few seemingly innocent but critical things to do from day one. And if you’re already well past day one, fear not – […]

Research Careers for CAM Professionals

On November 17, 2006, in opportunities, by Dan

The National Center for Complementary and Alternative Medicine (NCCAM) has created a career development award for selected CAM clinicians who wish to pursue a career in research. NCCAM is a division of the National Institute of Health (NIH). Award recipients get up to five years of intensive research training to help launch a career in […]

Naturopathic and Massage Therapy Professions Grow

On November 9, 2006, in industry stats, massage marketing, naturopathic marketing, by Dan

The Integrator Blog references two recent surveys that point to significant increases in the number of licensed naturopaths and in consumer use of masssage therapy. I’d be interested to see stats on the growth of naturopathic usage. This study shows the number of licensed ND’s nearly doubling – comparing that against consumer use would be […]

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