How We Made Online Booking Work

Quick note: I’m doing a short business session at the World Massage Conference this Sunday. The conference is an amazing way to do some phenomenal continuing ed for a low price, all from the comfort of home. Hope to see you there! – Dan The Challenge of Online Booking Not having online booking has been […]

How (and Why) To Set Up Facebook Places for Your Practice

On April 26, 2011, in office space, practice growth tools, practice marketing, by Dan

Hi all – if you want to skip the ‘why’, just scroll down for the how-to part. It’s easy. There’s also a clinic sign we made at the bottom that you can download in PDF… -Dan Facebook has become one of the largest sources of traffic to our clinic website. And the more traffic we […]

Growing Your Practice With Words: 6 Steps to Great Writing That Gets Done

On January 18, 2011, in marketing, practice growth tools, practice marketing, by Dan

It’s amazing to me how many of our practice building efforts involve writing. Blog posts. Website content. Articles for newspapers and magazines. Fliers. Patient forms. Letters. Facebook posts. Email newsletters. The list goes on. Of course, we like that medium, but I don’t think that’s the whole picture. I see writing as crucial for any […]

How to Create Your Practice Marketing Plan

On November 8, 2010, in marketing, practice growth tools, practice marketing, by Dan

Note: Apologies if any of you are receiving this twice. Strange things afoot on the site this week. -Dan With this year closing out and next year looming, we thought we’d share a couple of things. First, a look at our marketing plan for next year, and second, a 4-step process for creating your own. […]

How to Pick The Low Hanging Fruit in Your Practice

On July 6, 2010, in inspiration, office management, practice growth tools, by Dan

One of the ideas in The Practitioner’s Journey is that complexity is what gets us bogged down. We often know what to do in practice. We just don’t know what to do next. You’ve probably been there. You take a look at the pile on your desk, or the to-do list, or you scroll through […]

8 Strategies for Practice Success in Tough Times

We went through a multi-day strategic planning session last fall. In our case, that essentially meant Tara and I sequestered away in a cheap hideaway where we could focus on the big-picture of the business, and do some great hiking when we needed a break. It was three days very well spent. One of the […]

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