A few weeks ago we talked about how to increase professional referrals to your practice. Developing this referral source is essentially a networking exercise, but the point of the post was to provide a framework in which to do it without feeling weird, creepy, or uncomfortable. I know there are a lot of alternative and […]
We’ve been considering some new treatments and tools, so Tara’s going through her usual willing victim/guinea pig phase, being poked, prodded and zapped. It reminds me again of how effective it is to fully immerse yourself in the patient experience, and how great it is for referrals. When was the last time you actually were […]
As your practice grows, existing patient referrals begin to make up an increasingly large portion of your new patients. Practitioners will often know where a referral came from, but rarely will they know exactly why that person referred. We often know the source, in other words, but not the cause. The truth is, however, often […]
CAMLAW has a new post on the “acceptance” of complementary and alternative medicine by the AMA. While I’m sure many of you didn’t need the blessing, it does provide more ammunition for getting more referrals from MD’s who have been reluctant to “buy in” to your modality, or who are nervous for liability reasons. CAMLAW […]
It’s one thing to understand the types of referrals, but quite another to know which type is growing your practice. I’ve touched on this briefly before, but I want to stress it further. Tracking your referrals is actually pretty straightforward, but often neglected. For the most part, it’s a front-line job, and needs to happen […]
One of the barriers to referrals from other health care professionals is their perception of you and your modality. Allopathic medical professionals in particular live in an environment of increasing litigation that is resulting in a fear of the “unknown”. Add to that the fact that anyone who refers is putting their own credibility on […]
Of all the types of referrals, the ones that come from your existing patients are most likely to be high in both quantity and quality. Existing patients tend to refer clients who are a better fit for your practice, and a patient who’s had great success in your holistic office can champion your cause with […]
I like to think of every new patient as a referral, even the ones that come in from direct advertising – I find it’s an easier way to build a new-patient strategy. Here’s a way to break down your referrals into 5 categories. You can break each down into sub-categories as required, and track each […]
Picking up from yesterday… Regardless of where you fall on the alternative health opinion spectrum, these folks can be an amazing source of referrals. By presenting yourself as a complement or support to your local physicians, you may find them far more likely to refer to you. To do this successfully requires three critical characteristics […]
As a follow up to yesterday’s Putting the “Alternative” in Alternative Medicine, I thought it would be interesting to look at the term complementary from a business strategy perspective. There are some deeply entrenched camps on this issue. There are many who view the term complementary as subservient to the allopathic medical community. It’s the […]
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