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Hi All, Tara will be teaching a one-day course on IV Therapies for Common Complaints in Brampton, ON on October 5th. This is a great way to dramatically expand your IV education and practice, and get those hard-to-find IV CE hours. (It’s approved by the BDDT-N for 5.0 PT/IV hours, which means ND’s from Ontario, [...]
Quick note: I’m doing a short business session at the World Massage Conference this Sunday. The conference is an amazing way to do some phenomenal continuing ed for a low price, all from the comfort of home. Hope to see you there! – Dan The Challenge of Online Booking Not having online booking has been [...]
“‘Would you tell me, please, which way I ought to go from here?’ ‘That depends a good deal on where you want to get to,’ said the Cat. ‘I don’t much care where—’ said Alice. ‘Then it doesn’t matter which way you go,’ said the Cat.” – Alice’s Adventures in Wonderland Lewis Carroll Fast forward [...]
A while back we used a very simple–and free–process to quickly gather testimonials from our patients. If you’ve ever wanted to add positive comments to your website, print materials or other marketing efforts, it’s surprisingly easy to gather them. “A very personalized experience–when I am in her office, I feel like I am the only [...]
If you’ve ever tried to visit a website on your phone, you’ll know from experience what mobile-friendly or “responsive” means. Visit most sites on your phone, and you you have to try to zoom in on portions of the screen in order to read, click, find a phone number, or any other useful information. At [...]
“Some days are meant to be counted, others are meant to be weighed.” –Elizabeth Gilbert, Eat, Pray, Love It’s easy to count things. New clients. Facebook likes. Dollars in, dollars out. The number of to-do’s crossed off your list. What’s tougher is weighing. What’s that new patient worth? How valuable is a Facebook like? How [...]
Early fall is startup time for many new practitioners, including new ND’s in our area. As a result, we’ve been fielding a lot more questions lately, covering just about everything from leases to associate agreements and websites. One topic of interest is how to start up a dispensary. We started ours when the clinic already [...]
I frequently hear from practitioners who struggle to get things done because they simply don’t have the time, money or expertise. They can’t afford to create a website, for example, or they don’t have time to write blog posts. Maybe the idea of an email newsletter is technically overwhelming. It’s a frustrating problem, and we’ve [...]
We’ve needed to take new photos for ages. Stuff for the website, speaking bios, etc. Part of the reason we’re so behind is that the last time we paid someone to take photos we never used them at all. They were terrible. This time, I was determined to get great photos we could use, and I [...]
If you’ve decided buying a practice might be worthwhile, and found one or more that might be for sale, it’s now time to start looking for the right fit. There are a thousand possible questions you can ask during the “due diligence” process of buying a practice, and that takes time and energy–for now, we [...]
“Life is lived forward and understood backward.” – Soren Kierkegaard, philosopher Replace life with practice. Then cut yourself some slack. Have a great weekend, everyone. -Dan
If we’ve made a good enough case for the benefits of buying a practice, then you might be wondering how to find one. The classifieds sections of your association website or professional journal are obvious places to start. These “listed” practices have a couple of benefits. They’re clearly for sale, and the sellers may be quite [...]
In the spring of 2003, we purchased all the patients files from an existing practice in our area. At the time, it seemed like a huge investment for what essentially amounted to a few filing boxes of paper. During the discussions to buy the practice, and in the time leading up to the closing date, [...]
Eric Brown of Bodywork Biz has taken up Kelli Wise’s challenge to blog every day for a month. We’re heading out on vacation, so I’m going to do pretty much the opposite – sorry Kelli! That being said, Eric looks like he’s going to spend his month blogging about…blogging. And that might just be helpful [...]
When you start your practice your biggest job is pretty clear–not easy, perhaps, but it’s clear: you need to find clients for the things you offer. You’re trained, tested, licensed, insured, stocked, prepped and ready to go–you just need someone for your stuff. In The Practitioner’s Journey, we call this The River. It’s one of [...]
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