Tweeting vs Meeting

On December 11, 2014, in practice marketing, by Dan

I had dinner with a practitioner recently who told me that her Twitter following of several thousand people had generated a grand total of…drum roll…three patients. Her point wasn’t to condemn Twitter, though, but to make the point that social media isn’t the best way to grow a new practice. Why? Because of this critical […]

How To Get Practice Testimonials in Just 10 Minutes

On December 12, 2012, in practice marketing, service quality, by Dan

A while back we used a very simple–and free–process to quickly gather testimonials from our patients. If you’ve ever wanted to add positive comments to your website, print materials or other marketing efforts, it’s surprisingly easy to gather them. “A very personalized experience–when I am in her office, I feel like I am the only […]

5 Principles for Getting Great Practice Photos

On October 10, 2012, in marketing, practice marketing, by Dan

We’ve needed to take new photos for ages. Stuff for the website, speaking bios, etc. Part of the reason we’re so behind is that the last time we paid someone to take photos we never used them at all. They were terrible. This time, I was determined to get great photos we could use, and I […]

Should You Post Your Fees Online? A Simple Rule

On June 28, 2012, in practice marketing, pricing, your practice website, by Dan

I’m often asked whether posting fees and hours online can scare away prospective clients. We post our hours, but not our fees, but if you’re trying to decide, here’s my rule of thumb: If you think your fees or hours are things that set you apart, then post them.  Are you the cheapest? Open the […]

Two Ways to Create Smart Practice Discounts

On June 7, 2012, in massage marketing, practice marketing, pricing, by Dan

Discounting your prices is tempting stuff. It’s easy–and normal–to be nervous when things slow down, and discounting is such a common occurrence that we often think that hanging the SALE! banner is the best choice. The problem is that discounting can be a race to the bottom. People are very good at getting used to […]

3 Ways to Simplify Your Practice Marketing

On April 9, 2012, in practice marketing, by Dan

As I dig deeper into the traits that successful practitioners share, I’ve discovered that–no surprise–they all tend to get a lot done, particularly when it comes to marketing. The problem, though, is that practice marketing can be a bottomless pit of to-do’s. It’s easy to become overwhelmed, confused, or intimidated. We covered four questions to […]

5 Essential Presentation Tips for Wellness Practitioners

On February 24, 2012, in practice marketing, by Dan

We wrote recently about how to grow your practice with public speaking. That post focused mainly on finding places to speak, and how to turn speaking opportunities into paying clients. Since then, however, I’ve had a few discussions  with practitioners who want more help with the actual preparation and speaking part. If you’re nervous about […]

Help for Your Practice in 2012

Even the most devout anti-resolutionist has a tough time not thinking ahead at this time of year, and we’re no exception. If you’re like us, your thoughts are turning toward the New Year, and how to improve your practice. Here are three upcoming happenings here at TPJ for 2012 that we think will make a […]

How to Grow Your Practice With Public Speaking

On October 20, 2011, in marketing, practice marketing, by Dan

Hi All, In related news, I’m opening up more speaking dates for 2012. If you’re looking for an engaging speaker at your conference, convention, or classroom, you can learn more here. Thanks in advance for spreading the word to your schools, instructors and association leaders!   – Dan A reader recently asked me: What is […]

5 Free Sources of Writing Inspiration for Your Practice

Creating content is becoming more and more essential for practitioners. It’s hard to create a website that gets search traffic without good words on the page. Newspaper ads work better when you also write articles. It’s easier to engage your clients in the long run when you communicate with them regularly, and that, too, takes […]

How (and Why) To Set Up Facebook Places for Your Practice

On April 26, 2011, in office space, practice growth tools, practice marketing, by Dan

Hi all – if you want to skip the ‘why’, just scroll down for the how-to part. It’s easy. There’s also a clinic sign we made at the bottom that you can download in PDF… -Dan Facebook has become one of the largest sources of traffic to our clinic website. And the more traffic we […]

Failing Faster: How To Avoid the Trap of Practice Perfection

On April 13, 2011, in practice marketing, strategy and philosophy, by Dan

One of the barriers to practice marketing is getting caught up in trying to make things perfect. You put things off because you need to figure out X, or get just the right Y, or get some advice from Z. And the time ticks by. And, of course, you really can’t get things perfect. Trying […]

How to Manage a Long Absence from Practice

On February 16, 2011, in locums, marketing, practice marketing, work-life balance, by Dan

Reader J. writes: “…how do I revive my practice after leaving it for a 6-month maternity leave? I took on a locum and I went from seeing 30+patients a week to her seeing a mere 10 patients per week at best. I know many of my patients wanted to wait until I got back, but […]

Growing Your Practice With Words: 6 Steps to Great Writing That Gets Done

On January 18, 2011, in marketing, practice growth tools, practice marketing, by Dan

It’s amazing to me how many of our practice building efforts involve writing. Blog posts. Website content. Articles for newspapers and magazines. Fliers. Patient forms. Letters. Facebook posts. Email newsletters. The list goes on. Of course, we like that medium, but I don’t think that’s the whole picture. I see writing as crucial for any […]

Quick Builders: How The Fastest Grow Their Practices (Part 1)

As I start the early stages of our next book, I’m becoming more and more intrigued by practitioners who grow their practices very quickly. Sometimes it’s right out of the gate, other times they seem to limp along for years, until something changes and they take off. I think there’s great inspiration in these stories […]

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