Podcasts for Small Business Owners

On January 30, 2007, in startup, by Dan

The SBA has a bunch of podcasts available on their site. I haven’t had a chance to listen yet, but the titles sound enticing. Lots geared toward startups, including: Check List for Starting a Business Financing a Small Business Creating a Business Plan There are also transcripts for the non-casters. Small Business Administration Podcasts

Acupuncture Book Review

On January 29, 2007, in acupuncture marketing, books, by Dan

I just finished Lisa Rohleder’s book, The Remedy: Integrating Acupuncture into American Health Care. I’d discovered her book and Working Class Acupuncture, via the Integrator Blog a while back, and she was kind enough to shoot me a copy of the book to review. If you’re NOT an acupuncturist, let me grab you before you […]

How To Handle Free Advice-Seekers

On January 25, 2007, in pricing, strategy and philosophy, by Dan

Reader E. writes: “I was wondering how you handle when people start to ask for free advice. I am starting out my practice and want to come out of the gates honoring my abilities and not giving things away for free. I don’t mind a general question here and there, but when someone keeps asking […]

How Much Should I Pay My Locum?

On January 17, 2007, in work-life balance, by Dan

I got a few questions after the recent series on Leaving Your Practice. One of the best was: “How much should I pay the person who looks after my practice?” Great question. There are several ways you can consider compensating the person who fills your shoes while you’re on sabbatical, vacation, maternity leave, or any […]

Health Insurance for Yoga and Massage Pros

On January 12, 2007, in massage marketing, yoga marketing, by Dan

NAMASTA is offering a health insurance package for yoga and massage professionals. When you need care, you can choose the health care provider of your choice, “no questions asked”. You need to be a NAMASTA member ($95/year) to be eligible. NAMASTA – yoga and massage professional health insurance

Make It Easy for Your CAM Patients

On January 8, 2007, in marketing, strategy and philosophy, by Dan

With all the work that it takes to run a practice, it’s easy to forget that business is not all about you – it’s about your clients. There are a thousand little things that make up the client experience, but making things easy – simple, fast, pleasant – tends to keep patients returning and referring. […]

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