How We Made Online Booking Work

Quick note: I’m doing a short business session at the World Massage Conference this Sunday. The conference is an amazing way to do some phenomenal continuing ed for a low price, all from the comfort of home. Hope to see you there! – Dan The Challenge of Online Booking Not having online booking has been […]

How To Create a Mobile-Friendly Website in 5 Minutes. For Free.

On November 21, 2012, in your practice website, by Dan

If you’ve ever tried to visit a website on your phone, you’ll know from experience what mobile-friendly or “responsive” means. Visit most sites on your phone, and you you have to try to zoom in on portions of the screen in order to read, click, find a phone number, or any other useful information. At […]

3 Resources for Getting Stuff Done Cheap

On October 24, 2012, in productivity, startup, your practice website, by Dan

I frequently hear from practitioners who struggle to get things done because they simply don’t have the time, money or expertise. They can’t afford to create a website, for  example, or they don’t have time to write blog posts. Maybe the idea of an email newsletter is technically overwhelming. It’s a frustrating problem, and we’ve […]

The (Almost) Complete Guide to Practice Blogging

On August 10, 2012, in your practice website, by Dan

Eric Brown of Bodywork Biz has taken up Kelli Wise’s challenge to blog every day for a month. We’re heading out on vacation, so I’m going to do pretty much the opposite – sorry Kelli! That being said, Eric looks like he’s going to spend his month blogging about…blogging. And that might just be helpful […]

Should You Post Your Fees Online? A Simple Rule

On June 28, 2012, in practice marketing, pricing, your practice website, by Dan

I’m often asked whether posting fees and hours online can scare away prospective clients. We post our hours, but not our fees, but if you’re trying to decide, here’s my rule of thumb: If you think your fees or hours are things that set you apart, then post them.  Are you the cheapest? Open the […]

5 Free Sources of Writing Inspiration for Your Practice

Creating content is becoming more and more essential for practitioners. It’s hard to create a website that gets search traffic without good words on the page. Newspaper ads work better when you also write articles. It’s easier to engage your clients in the long run when you communicate with them regularly, and that, too, takes […]

Grow Your Practice with Google Places

On November 15, 2010, in online resources, practice marketing, your practice website, by Dan

When you search for a service in a geographically specific area – like massage therapy in San Diego, or a chiropractor in Miami – Google returns a different type of result, showing a map marked with the location of practices in the area, instead of just the usual search results. The service is called Google […]

A Great (and Free!) Practice Growth Book

On March 17, 2010, in books, online resources, your practice website, by Dan

When we started this blog (four years ago today!) we were also working on a book. I thought it would be my next book, but then along came Escape 101. And then The Secret Language of Money, a collaboration that included our good friend and Go-Giver co-author John David Mann. And, of course, along the […]

Marketing Your Practice Online: A Quick 5-Minute Google Tip

On July 8, 2008, in marketing, your practice website, by Dan

For some time, Google’s been showing search results differently for geographically specific search terms. In English, that means when someone searches for something like “Chicago chiropractor”, “Las Vegas Acupunture”, or “Miami Massage Therapy” the results that come up look a little different. To see the difference in the search results, click on these two links […]

Does Your Practice Need a Blog?

On September 25, 2007, in your practice website, by Dan

If you don’t have a blog by now, you likely know someone who does. In fact, as of April 2007, there were approximately 120,000 new blogs being started each day. That’s right – each day. So…as a practitioner, do you need one? Should you have one? Do you want one? Does it matter? The Benefits […]

Website Optimization for CAM Practitioners

On September 18, 2007, in your practice website, by Dan

The other day I gave a little insight into how our website is going to bring us an estimated 100 new patients next year. Today’s job? Teach you how to replicate this for your site using search engine optimization – creating your site in a way that helps it rank higher on search engines like […]

Get A Great Practice Website on a Budget

On September 12, 2007, in your practice website, by Dan

Let’s get this right out in the open: I don’t think you should create or update your own website. Unless you really love doing it, it’s not worth your time. As a CAM practitioner, your time is better spent on your practice or on other things you love. What follows is a simple strategy for […]

100 New Patients: Why Your Practice Website is Critical

On September 10, 2007, in your practice website, by Dan

To kick off the practice website series, I want to focus on giving you some why before the how. Understanding exactly why your website will contribute to practice growth makes it a lot easier to dedicate the resources to creating your first website or improving your existing one. Although you can make money directly online […]

The CAM Practice Website Series

On September 4, 2007, in your practice website, by Dan

The posts from CAM Practice Website Series are listed below, including: Why it’s critical to have a website for your practice What your site should include Easy, inexpensive ways to get up and running How to get visitors to your site, and ensure that your site gets the rank it deserves on search engines The […]

Free Naturopathic Community Website: NDUnion

On September 21, 2006, in naturopathic marketing, your practice website, by Dan

Update: Looks like NDUnion is no more, but NDAccess is still around… – D. NDUnion is a new website for Naturopathic students and alumni, with a mission to provide “open and secure communciation within the Naturopathic community.” If you’re a grad or current student of a four-year graduate level Naturopathic medical school, you can post […]

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