Should You Post Your Fees Online? A Simple Rule

On June 28, 2012, in practice marketing, pricing, your practice website, by Dan

I’m often asked whether posting fees and hours online can scare away prospective clients. We post our hours, but not our fees, but if you’re trying to decide, here’s my rule of thumb: If you think your fees or hours are things that set you apart, then post them.  Are you the cheapest? Open the […]

In Good Hands

On June 8, 2012, in acupuncture marketing, inspiration, by Dan

Lynn Jaffee offers up some great suggestions on how to be an acupuncture expert. I think one of the things that differentiates an expert from the rest of the pack is their ability to make you feel that you’re in capable hands. Expert authors and filmmakers and speakers do it with a commanding storytelling “voice” […]

Two Ways to Create Smart Practice Discounts

On June 7, 2012, in massage marketing, practice marketing, pricing, by Dan

Discounting your prices is tempting stuff. It’s easy–and normal–to be nervous when things slow down, and discounting is such a common occurrence that we often think that hanging the SALE! banner is the best choice. The problem is that discounting can be a race to the bottom. People are very good at getting used to […]

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