The Blueprint for Practice Growth through Giving

On January 17, 2008, in books, by Dan

In support of our post last week on giving as the key to professional networking and referrals come two things. The first is scientific research revealing a link between charity and wealth. The second is a fantastic new book, The Go-Giver: A Little Story About a Powerful Business Idea . The Go-Giver is the story […]

How to Comfortably (and Successfully) Grow Your Professional Referral Base

On January 3, 2008, in marketing, practice marketing, by Dan

Reader M writes: I’m wondering what the best way is to network with other practitioners in a small area. I’m feeling uneasy, shy, and even slightly pushy just cold-calling people, especially in planning exactly what I want to say. I don’t want to inconvenience people, and I don’t want them to feel like I am […]

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