CAM Marketing With Integrity Part 2: Increasing Referrals

On March 20, 2007, in marketing, by Dan

After the post on marketing with integrity, I thought it’d be useful to provide an example of putting the principles to work. Referrals from existing patients are critical to growth. Good patients tend to refer other good patients, and that cycle is an important one for growing your practice with the kind of patients you […]

How to Deal With a Staff Ultimatum

On March 16, 2007, in staff, by Dan

Reader W., a naturopath, is facing a staff ultimatum: “I need a raise or I quit.” What’s the best thing to do? a) Give In b) Do nothing/ Call the Bluff c) Negotiate d) Accept The Resignation This situation is more common than you think. Keep an eye out for it in your practice, as […]

Practice versus Business

On March 7, 2007, in books, strategy and philosophy, by Dan

I came across a tidbit today that does a great job of describing the difference between running a business and running a holistic practice. It’s from Rich Dad’s Cashflow Quadrant, the second in the Rich Dad series of books: “Those who are true “B’s” (Business Owners) can leave their businesses for a year or more, […]

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