The new yellow pages came out in our area last week, so as usual, I took a spin through to check out the competition. To my surprise, some of the newer practitioners in the area had chosen not to advertise. Our area is pretty thick with chiropractors, and the number of naturopaths and TCM practitioners [...]
SoundPractice.Net’s latest podcast is on the importance of creating and using systems to manage return visits, and ensuring that test reports, etc. are properly followed up on. SoundPractice.Net – Podcasts for Medical Practice Management and Health Care Administration
When you start your holistic practice, it seems like any patient is a great patient – money’s tight and every face that comes through the door is another chance to pay the rent. Over time, though, it becomes critical to cherry-pick the best of the best. Here are a few characteristics of great patients for [...]
PracticeBuilders.com has a series of newsletters that have some great practice growth content. While most of their clients have been MD’s, there are a lot of DC’s on the roster.
As your CAM practice grows, you’ll find your schedule filling in further and further out in the calendar. While this is generally good news, keep any eye out for the following side effects of long-term scheduling in alternative health practices: No-Shows Start scheduling past 3 months, and you’ll almost certainly see patients forget their appointments. [...]
Entrepreneur.com has a good introductory article on newspaper advertising: Newspaper Ads They touch on demographics briefly, but for alternative health practices, I’d suggest you pay close attention to your target market when deciding whether to run an ad. Sure, everyone needs health care, but not everyone wants or can afford your health care. Ask yourself, [...]
About.com has an pretty compelling list of 10 reasons to buy a business instead of starting your own, and they all apply to holistic/CAM practices. Given the high failure rate for small business, it’s worth considering. Buying a Business: The Safer Alternative: 1) Much lower risk of failure, 2) Business generates cash flow from day [...]