How To Earn $80K in Your First Year of Practice

On January 24, 2012, in case studies, marketing, office space, startup, by Dan

We recently spoke to students at The Canadian College of Naturopathic Medicine on the theme of “Your First Ten Patients”. A good time as always, but we were nicely upstaged by superstar Mary Caracoglia, ND, who told the story of her remarkable first year in practice. Mary received her license to practice and opened her […]

How (and Why) To Set Up Facebook Places for Your Practice

On April 26, 2011, in office space, practice growth tools, practice marketing, by Dan

Hi all – if you want to skip the ‘why’, just scroll down for the how-to part. It’s easy. There’s also a clinic sign we made at the bottom that you can download in PDF… -Dan Facebook has become one of the largest sources of traffic to our clinic website. And the more traffic we […]

Tips for a Successful Open House

On July 10, 2009, in marketing, office space, practice marketing, by Dan

We had our annual Celebration of Health at the clinic a few weeks ago. It’s become a tradition for us – we invite patients and the general public, and spend an evening at the clinic enjoying some great food and drinks, and generally enjoying ourselves. It was a great success, but this year I was […]

The Unexpected Joys of Great Service

We’re thrilled with our new clinic. We’ve been able to offer better (and more) services because of the extra space, and the goldfish effect really seems to be kicking in. One of the small drawbacks, though, is that our patients have to pay for parking – ouch. It was one of those little things that […]

Of Practitioners and Goldfish: How to Grow Your Practice without a Bigger Bowl

On February 4, 2008, in office space, by Dan

We had our first day of business in the new clinic last week – January was a hectic month! The space is about three times as big as the old clinic – a significant increase. It seems like a lot, but as I moved the last items out of the old office, I remembered how […]

Finding the Right Office Space at the Right Price

On October 24, 2007, in office space, by Dan

It looks like we’ve finally found our space. No signed lease yet, but we’re just about there. This is our third home – we’ve grown again, and I’m pretty sure now that we’re losing money every month we stay in our current space. There are some new treatments we’d like to offer, and we need […]

How Much Office Space does Your Practice Need?

On July 6, 2007, in office space, by Dan

If you’re in the market for new space, how much do you really need? Tough call – it depends on many factors, and varies from practice to practice. Here are a few things to consider, though, and some space calculators to help you get in the ballpark. It’s About People In CAM practice, business revolves […]

Should You Buy or Lease Office Space for Your Practice?

On June 27, 2007, in office space, by Dan

Since we’re going through the process of finding better, bigger office space, I’d thought I’d post along the way on some of the key challenges and decision points. Buying or leasing can be a challenging one for many practitioners. Interestingly enough, I think it’s more challenging later in your career, when you have the cash […]

Creating High Quality Alternative Health Practices

On September 7, 2006, in office management, office space, strategy and philosophy, by Dan

In the end, you’?re only as good as the quality of the products and services you provide. Great marketing, financing and hard work will only take you so far unless what you offer is of sufficient quality. What defines a quality experience in an alternative health practice? Many consumers will equate quality with value. That […]

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