If This Were Your Last Patient…

On November 29, 2010, in inspiration, strategy and philosophy, your patients, by Dan

…would you do anything differently? We tend to tackle “firsts” with a special kind of energy. We give more to them. We immerse, offer up more of ourselves. And then something happens. First becomes usual, and our energy shifts, ever so slightly. It’s normal – after all, you only get one first. It’s a distinct […]

4 Questions That Will Help Get Your Marketing Done

On November 22, 2010, in practice marketing, by Dan

One of the most frequent comments I hear from practitioners is that they know what they should be doing to grow their practices, but they can’t seem to actually get it done. The go-to reason for most practitioners that we speak to is time – that there’s just not enough of it. I’m not so […]

Grow Your Practice with Google Places

On November 15, 2010, in online resources, practice marketing, your practice website, by Dan

When you search for a service in a geographically specific area – like massage therapy in San Diego, or a chiropractor in Miami – Google returns a different type of result, showing a map marked with the location of practices in the area, instead of just the usual search results. The service is called Google […]

How to Create Your Practice Marketing Plan

On November 8, 2010, in marketing, practice growth tools, practice marketing, by Dan

Note: Apologies if any of you are receiving this twice. Strange things afoot on the site this week. -Dan With this year closing out and next year looming, we thought we’d share a couple of things. First, a look at our marketing plan for next year, and second, a 4-step process for creating your own. […]

No One Needs More Information

On November 1, 2010, in strategy and philosophy, by Dan

We had a student in the clinic the other day who sat in on a few patients. One of her comments was, “You don’t give your patients any handouts.” It’s true. We don’t, really. No diet plans. No “foods that are high in Vitamin Whatever” lists. No gluten-free recipes. Why? Because patients don’t need more […]

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