How To Get Practice Testimonials in Just 10 Minutes

On December 12, 2012, in practice marketing, service quality, by Dan

A while back we used a very simple–and free–process to quickly gather testimonials from our patients. If you’ve ever wanted to add positive comments to your website, print materials or other marketing efforts, it’s surprisingly easy to gather them. “A very personalized experience–when I am in her office, I feel like I am the only […]

Ten Practice Commandments

Thou Shalt Not Manage Other People’s Money Your clients decide what they can afford. If they can’t afford your treatment plan, then there may be other options, but stop deciding on their behalf what’s affordable. Thou Shalt Not Trash Talk Thyself Yes you can be realistic about where you need to learn and grow. No […]

The Horse’s Name is Tony: The Magic in a Sticky Note

On January 30, 2012, in office management, service quality, staff, by Dan

Our friend Raza Shah, ND has a large Mennonite patient base–so large, in fact, that he actually has a place to shelter horses while patients have their appointments. So cool. In The Practitioner’s Journey, we wrote about how my dentist used to amaze me by thanking me in person for each referral over the past […]

A Simple Way to Offer Incredible Client Service This Year

On January 5, 2010, in service quality, by Dan

Last year at our strategic planning session, which involved a big push to serve, we launched Project 52, a customer service initiative for 2009. The goal was simple: make one customer service improvement each week for a whole year.They didn’t have to be huge or expensive shifts – they just had to improve the client […]

How To Use a Waiting List in Your Practice – No Matter How Busy You Are

On October 1, 2009, in office management, practice metrics, service quality, staff, by Dan

Contrary to popular belief, you don’t need to be booked solid to have a waiting list. It’s a tool that works wonders at any point in practice. The challenge is that waiting lists are harder to use than they seem. Here’s how you can make one work for you and your clients with no cost […]

The One Word You Need to Grow Your Practice in 2009

On December 31, 2008, in inspiration, practice marketing, service quality, by Dan

The stats show that about two-thirds of us make New Year’s resolutions. My guess is that the majority of the other third can’t help but think at least a little bit about 2009, too. It’s natural. We’re thinking about getting organized and making fresh starts. Out with the old. In with the new. We feel […]

Mystery Shoppers for Your Alternative Medical Practice?

On July 18, 2006, in service quality, by Dan offers comprehensive practice evaluations using “mystery shoppers”. Likely best for checking the performance of your staff, but you could always get a self-review… Mystery Shopping – Medical Mystery Shopper – There’s also an interview with President Jodi Manfredi on

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