Exchanging Services: The Practice Downside

On July 18, 2007, in pricing, strategy and philosophy, by Dan

You’ll find this throughout the CAM/holistic professional community, particularly early in practice: the massage therapist trades a session for an adjustment from the chiropractor. The acupuncturist swaps time with the naturopath, who in turn trades a visit with a web designer. The homeopath exchanges treatments with the landscaping guy who cuts the [...]

How To Handle Free Advice-Seekers

On January 25, 2007, in pricing, strategy and philosophy, by Dan

Reader E. writes:
“I was wondering how you handle when people start to ask for free advice. I am starting out my practice and want to come out of the gates honoring my abilities and not giving things away for free. I don’t mind a general question here and there, but when someone keeps asking very [...]

More Acupuncture Pricing Debate

On December 13, 2006, in acupuncture marketing, pricing, by Dan

The Integrator Blog has an update on the Working Class Acupuncture story, including several interviews and comments. Worth a look – there’s a larger picture here that goes beyond acupuncture.
Link

Affordable Acupuncture – Charge Less, Earn More?

On November 27, 2006, in acupuncture marketing, pricing, by Dan

John Weeks’ The Integrator Blog featured an interesting article on Working Class Acupuncture, a Portland, Oregon clinic built on the concept of making acupuncture more affordable.
As Lisa Rohleder, LAc, began trying to make sense of the business of professional acupuncture, she witnessed two distinct phenomena. First, she observed that a huge percentage of the working [...]

How To Raise Your Holistic Practice Prices

On July 18, 2006, in pricing, by Dan

If the post on why you should raise your CAM practice rates has convinced you that the time is right, here are a few tips on how to make it painless for you and your patients.
Plan It
So here’s the dilemma: Inflation’s always there, and as a result of it (and other good reasons) you want [...]

Why You Should Raise Your CAM Practice Rates

On July 16, 2006, in pricing, by Dan

Few business decisions is more feared, ignored and avoided than raising prices. But while we’ve all hoped the issue would go away, it hasn’t. So, on the count of three, we’ll all (including me) pull our heads out of the sand, and face the day.
Here are a few reasons you should be raising your prices:
Inflation
Prices [...]

Pro Bono Work and Discounts: What’s a CAM Practitioner to do?

On March 28, 2006, in pricing, strategy and philosophy, by Dan

The Mackinac Centre for Public Policy has an interesting piece on the “myth” that free public health care empowers the poor. I’m not here to debate the public versus private issue (not today, at least) but it does raise some interesting questions.
They claim that paying for health care is more empowering, since it forces [...]

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