Recently, the naturopaths in Collingwood and surrounding area got together to discuss some joint marketing for Naturopathic Medicine Week. There are more practitioners here than ever (and many more coming soon), and this is something we’ve been wanting to do for years – to collect all our “competition” in one spot and chat.
Why, you ask? [...]
We’re firm believers that there comes a time when finding success means you need to work less at some things, not more. It’s counterintuitive, I know, but sometimes the most important things are.
Here’s are 6 reasons why cutting your hours might just take your practice to the next level:
1. You’ll Be More Efficient
Parkinson’ s [...]
During our sabbatical in Paraguay, we started a free clinic using donations from patients back home.
As word spread, it became a common sight to find people scattered about the various shady spots outside our makeshift clinic waiting for la doctora, and trying to get a some relief in a place where a dollar day wasn’t [...]
“Money is in some respects life’s fire: it is a very excellent servant, but a terrible master.”
-PT Barnum
One of the most common issues we hear about from practitioners is not how to set their fees, but how to learn to feel comfortable with them. It’s one thing to say, “That’ll be X dollars, please,” [...]
We’re thrilled with our new clinic. We’ve been able to offer better (and more) services because of the extra space, and the goldfish effect really seems to be kicking in.
One of the small drawbacks, though, is that our patients have to pay for parking – ouch. It was one of those little things that [...]
A few weeks ago we talked about how to increase professional referrals to your practice. Developing this referral source is essentially a networking exercise, but the point of the post was to provide a framework in which to do it without feeling weird, creepy, or uncomfortable.
I know there are a lot of alternative and complementary [...]
Like most of you, we’ve often been faced with tough decisions. Moving offices, adding new products or services, hiring staff, investing in a new marketing campaign – all these things can be overwhelming because of their cost, complexity, time commitment and level of change they bring to your personal and professional life.
We’ve had great [...]
Reader B. writes in to ask about dealing with patients in multi-practitioner settings:
You decide to take a 2 week vacation…now, the client doesn’t want to see you as their primary practitioner anymore and has requested to switch to the other [practitioner]. What is the etiquette? How should the client be accommodated? How can [...]
You’ll find this throughout the CAM/holistic professional community, particularly early in practice: the massage therapist trades a session for an adjustment from the chiropractor. The acupuncturist swaps time with the naturopath, who in turn trades a visit with a web designer. The homeopath exchanges treatments with the landscaping guy who cuts the [...]
Here’s a bit of wisdom for you:
Patients love having things done to them.
They do. They absolutely love it. Why? Partly because many are accustomed to prescriptive health care, and partly because it’s easy. Who wants to do all that hard work of lifestyle change?
The reality, however is that things the patient does [...]
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