“‘Would you tell me, please, which way I ought to go from here?’ ‘That depends a good deal on where you want to get to,’ said the Cat. ‘I don’t much care where—’ said Alice. ‘Then it doesn’t matter which way you go,’ said the Cat.” – Alice’s Adventures in Wonderland Lewis Carroll Fast forward [...]
“Some days are meant to be counted, others are meant to be weighed.” –Elizabeth Gilbert, Eat, Pray, Love It’s easy to count things. New clients. Facebook likes. Dollars in, dollars out. The number of to-do’s crossed off your list. What’s tougher is weighing. What’s that new patient worth? How valuable is a Facebook like? How [...]
“Life is lived forward and understood backward.” – Soren Kierkegaard, philosopher Replace life with practice. Then cut yourself some slack. Have a great weekend, everyone. -Dan
Lynn Jaffee offers up some great suggestions on how to be an acupuncture expert. I think one of the things that differentiates an expert from the rest of the pack is their ability to make you feel that you’re in capable hands. Expert authors and filmmakers and speakers do it with a commanding storytelling “voice” [...]
‘Life isn’t a support system for art. It’s the other way around.’ – Stephen King, On Writing Replace “art” with “practice”. You can agree or disagree, but I’m pretty sure it’s important to choose…
It’s true. No one needs what you do. No one suffers from a shortage of acupuncture or a lack of massage. No one is experiencing a chiropractic outage or struggling with insufficient naturopathy. What they are short on is what those things do. Or, to put it in limerick form for Saint Patrick’s Day: In [...]
We spend a lot of time trying to remember things. To-do’s. Appointments. Lists. It’s the core skill set we’re taught in school, and we have a whole world of external memory tools to help us out–things like day timers and post-it notes, to-do lists and software programs, calendars and smart phones. One of the great [...]
Furred one digs, searches Feathered one pretends, avoids Both heads in the sand Which one are you in practice? The ostrich or the dog?
The greatest misconception among health care professionals is that your training is enough to make you successful. It isn’t. It’s not anyone’s fault, but the challenge, whether you’re in your first year or tenth, remains the same: The skills that got you to graduation aren’t the same ones you need to successfully grow your practice. [...]
Hi All, Next year is almost here! Thanks to the many (wow!) of you who took advantage of the pre-order special on The Practitioner’s Journey workbook. The offer ends on December 31. Before then, you can get the digital workbook for just $9.95, or the original eBook and the workbook together for just $14.95. Click [...]
Even the most devout anti-resolutionist has a tough time not thinking ahead at this time of year, and we’re no exception. If you’re like us, your thoughts are turning toward the New Year, and how to improve your practice. Here are three upcoming happenings here at TPJ for 2012 that we think will make a [...]
‘Many of life’s failures are people who did not realize how close they were to success when they gave up.’ — Thomas Alva Edison Our next book is in the works. Like The Practitioner’s Journey, part of the writing process is looking for patterns. I’ve been interviewing successful practitioners for the past few months, digging [...]
A practitioner once told me, “I’ve cried a lot of tears from comparing myself to others.” What she meant was that constantly comparing yourself to other practitioners is exhausting and destructive. She meant that feeling like everyone around you is more successful than you are is a tough way to go through life, and ultimately, [...]
“No one is going to pick you. Pick yourself.” -Seth Godin If you’re in a busy market, competition does a funny thing to your brain. It makes you want to stand in rows with everyone else who offers what you do, and raise your hand like a schoolkid and hope for the best. When your [...]
Creating content is becoming more and more essential for practitioners. It’s hard to create a website that gets search traffic without good words on the page. Newspaper ads work better when you also write articles. It’s easier to engage your clients in the long run when you communicate with them regularly, and that, too, takes [...]
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