Even the most devout anti-resolutionist has a tough time not thinking ahead at this time of year, and we’re no exception. If you’re like us, your thoughts are turning toward the New Year, and how to improve your practice. Here are three upcoming happenings here at TPJ for 2012 that we think will make a [...]
Creating content is becoming more and more essential for practitioners. It’s hard to create a website that gets search traffic without good words on the page. Newspaper ads work better when you also write articles. It’s easier to engage your clients in the long run when you communicate with them regularly, and that, too, takes [...]
When you search for a service in a geographically specific area – like massage therapy in San Diego, or a chiropractor in Miami – Google returns a different type of result, showing a map marked with the location of practices in the area, instead of just the usual search results. The service is called Google [...]
When we started this blog (four years ago today!) we were also working on a book. I thought it would be my next book, but then along came Escape 101. And then The Secret Language of Money, a collaboration that included our good friend and Go-Giver co-author John David Mann. And, of course, along the [...]
Tara and I had the honor earlier this year of becoming founding contributors of Integrative Practitioner, an amazing online community for practitioners of integrative medicine: The Community already has more than 2,400 qualified members, including physicians, chiropractors, acupuncturists, naturopaths, herbalists, nurses, traditional healers, dieticians and massage therapists. In all, they represent more than 30 disciplines [...]
The Online Nursing Degree Directory listed us in their Top 50 Alternative Medicine Blogs. Thanks to the ONDD! The list is worth a gander from a practitioner perspective. It’s well categorized, with a few good sites I’d never seen. Head over and take a look.
Here are our favorite acupuncture-specific online resources for practice growth and management, in no particular order. Have we missed any? Let us know in the comments. Acupuncture Business School Workshops, coaching, teleconferences, books, distance learning…ABS just about has it all. In the words of founder Andy Rosenfarb: “ABS is a developing resource for L.Ac.’s who [...]
Okay – I haven’t tried this out, but I have to admit the demo looks pretty slick. Patient Prompt emails, calls, or text messages your clients to remind them of their appointments, allows them to respond to confirm, and it does it all automatically. Reminder calls consume quite a bit of time for us these [...]
Chuck McKay, author, marketing guru, and founder of Advance My Practice is looking for practitioners with a talent for writing who might be interested in joining their team of contributing editors. You’d be writing for fame, not fortune, but it looks like Chuck’s putting together a good team, and he’s a nice fella, too. If [...]
ChineseMedicineTools.com offers a broad spectrum of TCM practitioner resources – you’ll find everything from forums, podcasts and a wiki to product suppliers and research. You can even get your own hosted blog. The site has over 400 registered users, so the forums have a reasonable level of activity. Registered users can submit their own sites/blogs [...]
SpectraSoft has a free white paper on reducing no-shows and cancellations. While their specialty is software for physiotherapists and other health care pros, some of the tips are quite good, and applicable to any CAM/holistic practice. “No-Show” White Paper (You’ll have to register, but it’s just a four-liner.)
Okay, so technically this isn’t really a business resource, but the Rosenthal Center’s CAM Information Resource has a heap of great links to online alternative health resources, including numerous journals and online databases. It’s well worth taking a look – it’s an excellent compilation, and the resources are for both CAM professionals and consumers. Link
First things first. Accepting credit cards in your holistic practice is a must – you can read more on that here. That being said, there can be significant barriers to actually doing it. Assuming you can get a merchant account, setup fees can be several hundred dollars, then there’s a monthly fee to have the [...]
Although most of these podcasts are MD-related, there’s some great anatomy review material, and a number of links the news section to alternative medicine articles. MedPeek.com | Medical Podcasts Directory
PracticeBuilders.com has a series of newsletters that have some great practice growth content. While most of their clients have been MD’s, there are a lot of DC’s on the roster.