Why Make the Leap from Alternative Health ‘Practice’ to ‘Business’?

On May 16, 2006, in strategy and philosophy, by Dan

As many of you know, I’m big on growing from practice to ‘business’. For many practitioners, though, the question of “why bother?” remains. Here are a few good reasons: You Can Have a Life Increasingly, surveys show people in all industries working longer hours. And although some manage to put the brakes on or set […]

Your Alternative Medical Practice as a "Safe" Place for Referrals

On May 15, 2006, in referrals, by Dan

One of the barriers to referrals from other health care professionals is their perception of you and your modality. Allopathic medical professionals in particular live in an environment of increasing litigation that is resulting in a fear of the “unknown”. Add to that the fact that anyone who refers is putting their own credibility on […]

CAM Target Markets

On May 9, 2006, in industry stats, marketing, by Dan

A couple of interesting pieces here that might help with deciding where to spend your marketing dollars. CAM Usage Most Popular at Midlife CAM Usage Climbs With Education Level Anyone else corroborate this from their own practice? If the middle aged and educated are your best prospects, it’s wise to keep this in mind when […]

Generating More Existing Patient Referrals for Your Alternative Health Practice

On May 8, 2006, in referrals, by Dan

Of all the types of referrals, the ones that come from your existing patients are most likely to be high in both quantity and quality. Existing patients tend to refer clients who are a better fit for your practice, and a patient who’s had great success in your holistic office can champion your cause with […]

Building a Busy CAM Practice By Acting Like One

On May 5, 2006, in strategy and philosophy, by Dan

Almost as long as there have been businesses, there’s been a phenomenon of customers migrating towards the busiest places. It’s even a mantra when traveling: “Eat at the busy spots. The food must be safe.” In fact, the success of franchising is based in part on the idea that people like to go where other […]

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