Growing Your Practice With Words: 6 Steps to Great Writing That Gets Done

On January 18, 2011, in marketing, practice growth tools, practice marketing, by Dan

It’s amazing to me how many of our practice building efforts involve writing. Blog posts. Website content. Articles for newspapers and magazines. Fliers. Patient forms. Letters. Facebook posts. Email newsletters. The list goes on. Of course, we like that medium, but I don’t think that’s the whole picture. I see writing as crucial for any [...]

We May Not Be Good, But at Least We’re Slow

On January 11, 2011, in inspiration, strategy and philosophy, your inner practitioner, by Dan

It occurred to me the other day that I could describe our clinic this way: We’re the most expensive We have the worst parking We offer the most inconvenient hours Every one of those is true. But I’m not going to focus on them. Why? Because faced with the decision to talk about our crap [...]

Quick Builders: How The Fastest Grow Their Practices (Part 1)

As I start the early stages of our next book, I’m becoming more and more intrigued by practitioners who grow their practices very quickly. Sometimes it’s right out of the gate, other times they seem to limp along for years, until something changes and they take off. I think there’s great inspiration in these stories [...]

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