I had an inquiry last week from Taradel, a print services firm that does some specialty print work in the CAM/holistic industry, particularly with chiropractors. If you’re in the US and considering any print work, particularly newspaper inserts, you may want to check them out. Here’s a snippet from what I received from [...]

After the post on marketing with integrity, I thought it’d be useful to provide an example of putting the principles to work.
Referrals from existing patients are critical to growth. Good patients tend to refer other good patients, and that cycle is an important one for growing your practice with the kind of patients you [...]

It’s no secret that CAM practitioners, on average, aren’t keen on marketing. It isn’t something most students desire (or get) training in during school, and as practitioners, there’s a sense that marketing is just a little bit dirty – that it’s the sleazy side of business that simply must be done to get ahead.
It [...]

Although it’s by no means the only method to promote your CAM practice, email marketing is one of the easiest and cheapest. Add to that the fact that a growing proportion of your patient base is going to prefer email as a means of communication, and it’s worth considering.

The challenge for many practitioners, of course, [...]

Entrepreneur.com has a good introductory article on newspaper advertising:
Newspaper Ads
They touch on demographics briefly, but for alternative health practices, I’d suggest you pay close attention to your target market when deciding whether to run an ad. Sure, everyone needs health care, but not everyone wants or can afford your health care. Ask yourself, [...]

A concise summary of the difference between Marketing and Advertising. Worth a quick read to make sure you’re marketing your CAM practice, not just advertising it….
Marketing vs. Advertising: What’s the Difference?