After the last post on collaborating with your colleagues to help your practice, I thought I’d share the ad we put together. This is a full page newspaper ad that we were able to buy for very little cash since we split it five ways. If you’re interested in giving your practice and profession a [...]
Recently, the naturopaths in Collingwood and surrounding area got together to discuss some joint marketing for Naturopathic Medicine Week. There are more practitioners here than ever (and many more coming soon), and this is something we’ve been wanting to do for years – to collect all our “competition” in one spot and chat. Why, you [...]
We went through a multi-day strategic planning session last fall. In our case, that essentially meant Tara and I sequestered away in a cheap hideaway where we could focus on the big-picture of the business, and do some great hiking when we needed a break. It was three days very well spent. One of the [...]
Randi Drinkwater is the president of Alternative Growth Streams (AGS), a company whose mission is to help alternative health care professionals grow their patient base. She’s also a colleague of ours from IntegrativePractitioner.com, where we both contribute to the growing community of practitioners. We asked Randi for a case study from AGS’s work with CAM [...]
For some time, Google’s been showing search results differently for geographically specific search terms. In English, that means when someone searches for something like “Chicago chiropractor”, “Las Vegas Acupunture”, or “Miami Massage Therapy” the results that come up look a little different. To see the difference in the search results, click on these two links [...]
Reader M writes: I’m wondering what the best way is to network with other practitioners in a small area. I’m feeling uneasy, shy, and even slightly pushy just cold-calling people, especially in planning exactly what I want to say. I don’t want to inconvenience people, and I don’t want them to feel like I am [...]
Massage Therapist “M” writes: “I need suggestions on what to include in introduction letters to MD’s to telling them about my massage services.” We’ve touched on this before, but here are some specifics you might consider when writing to an MD: 1. Leverage before you write. If you can make personal contact with any MD [...]
I had an inquiry last week from Taradel, a print services firm that does some specialty print work in the CAM/holistic industry, particularly with chiropractors. If you’re in the US and considering any print work, particularly newspaper inserts, you may want to check them out. Here’s a snippet from what I received from them: Business [...]
After the post on marketing with integrity, I thought it’d be useful to provide an example of putting the principles to work. Referrals from existing patients are critical to growth. Good patients tend to refer other good patients, and that cycle is an important one for growing your practice with the kind of patients you [...]
It’s no secret that CAM practitioners, on average, aren’t keen on marketing. It isn’t something most students desire (or get) training in during school, and as practitioners, there’s a sense that marketing is just a little bit dirty – that it’s the sleazy side of business that simply must be done to get ahead. It [...]
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