5 (More) Things to Do in Your Practice From Day One

Back in 2006 (wow) we listed five things we wished we would have done in practice right from day one. Since the New Year is almost upon us, it seems like the right time to pass on a few more. Even if you started your practice long ago, you can still pretend like the new […]

4 Questions That Will Help Get Your Marketing Done

On November 22, 2010, in practice marketing, by Dan

One of the most frequent comments I hear from practitioners is that they know what they should be doing to grow their practices, but they can’t seem to actually get it done. The go-to reason for most practitioners that we speak to is time – that there’s just not enough of it. I’m not so […]

Grow Your Practice with Google Places

On November 15, 2010, in online resources, practice marketing, your practice website, by Dan

When you search for a service in a geographically specific area – like massage therapy in San Diego, or a chiropractor in Miami – Google returns a different type of result, showing a map marked with the location of practices in the area, instead of just the usual search results. The service is called Google […]

How to Create Your Practice Marketing Plan

On November 8, 2010, in marketing, practice growth tools, practice marketing, by Dan

Note: Apologies if any of you are receiving this twice. Strange things afoot on the site this week. -Dan With this year closing out and next year looming, we thought we’d share a couple of things. First, a look at our marketing plan for next year, and second, a 4-step process for creating your own. […]

Love in an Elevator

On October 25, 2010, in practice marketing, by Dan

The dreaded elevator pitch. It’s the quickie of marketing, the one-liner that you can whip out anywhere and knock someone’s socks off. It’s the perfect answer to “What do you do?”, the ultimate networking How YOU doin? Meh. It’s things like elevator pitches that make practitioners dread marketing their practice. And rightly so – elevator […]

Top of Everyone's Mind: Reconnecting With Missing Clients

On June 10, 2010, in books, practice marketing, repeat business, your patients, by Dan

Sometimes, clients just appear on your mental radar. They pop into your mind out of the blue, and you think, “Gee. I wonder what happened to so-and-so?” They might have been in active treatment, but have since dropped off, or recovered from a condition and haven’t been back since. Whatever the reason, it happens, and […]

Practice Growth Workshop for ND’s

On January 27, 2010, in events, naturopathic marketing, practice marketing, by Dan

I’m excited to announce that Tara and I will be running a practice growth and management workshop for naturopathic doctors on April 17-18, 2010 in Toronto, ON. This is for both new and established ND’s – you can get all the details and register at NDSuccess.com, but let me give you the highlights here. You’ll […]

5 Random Files: An Easy Way To Reactivate Clients

Getting new clients takes time, energy and sometimes money. For all that investment, it’s a shame when they don’t come back. We’ve had a lot of faces through our practice doors over the years, and while we do our best to keep them engaged, we don’t retain everyone. As a result, we’ve got our share […]

Practice Marketing for Introverts

On December 10, 2009, in marketing, practice marketing, your inner practitioner, by Dan

There are a lot of names for what we do in practice – alternative, holistic, complementary, integrative. But behind the labels, we all have one thing in common: we’re trying to help others. The catch, however, is that in order to find those people who need our help, most of us have to make some […]

A Six-Figure Income in 3.5 Days Per Week: Practice Wisdom from Kevin Doherty

Note: Kevin Doherty is one of the first people I stumbled across a few years back when we started this blog. He built a successful acupuncture practice, then went on to become an author and business coach. He’s a smart guy, which I like, but he’s also walked the talk, building a six-figure income while […]

Tips for a Successful Open House

On July 10, 2009, in marketing, office space, practice marketing, by Dan

We had our annual Celebration of Health at the clinic a few weeks ago. It’s become a tradition for us – we invite patients and the general public, and spend an evening at the clinic enjoying some great food and drinks, and generally enjoying ourselves. It was a great success, but this year I was […]

A Bigger Pie: How Getting Friendly With Your "Competition" Can Help Your Practice

On April 16, 2009, in marketing, practice marketing, strategy and philosophy, by Dan

Recently, the naturopaths in Collingwood and surrounding area got together to discuss some joint marketing for Naturopathic Medicine Week. There are more practitioners here than ever (and many more coming soon), and this is something we’ve been wanting to do for years – to collect all our “competition” in one spot and chat. Why, you […]

8 Strategies for Practice Success in Tough Times

We went through a multi-day strategic planning session last fall. In our case, that essentially meant Tara and I sequestered away in a cheap hideaway where we could focus on the big-picture of the business, and do some great hiking when we needed a break. It was three days very well spent. One of the […]

The One Word You Need to Grow Your Practice in 2009

On December 31, 2008, in inspiration, practice marketing, service quality, by Dan

The stats show that about two-thirds of us make New Year’s resolutions. My guess is that the majority of the other third can’t help but think at least a little bit about 2009, too. It’s natural. We’re thinking about getting organized and making fresh starts. Out with the old. In with the new. We feel […]

How to Comfortably (and Successfully) Grow Your Professional Referral Base

On January 3, 2008, in marketing, practice marketing, by Dan

Reader M writes: I’m wondering what the best way is to network with other practitioners in a small area. I’m feeling uneasy, shy, and even slightly pushy just cold-calling people, especially in planning exactly what I want to say. I don’t want to inconvenience people, and I don’t want them to feel like I am […]

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