When you search for a service in a geographically specific area – like massage therapy in San Diego, or a chiropractor in Miami – Google returns a different type of result, showing a map marked with the location of practices in the area, instead of just the usual search results. The service is called Google [...]
Note: Apologies if any of you are receiving this twice. Strange things afoot on the site this week. -Dan With this year closing out and next year looming, we thought we’d share a couple of things. First, a look at our marketing plan for next year, and second, a 4-step process for creating your own. [...]
The dreaded elevator pitch. It’s the quickie of marketing, the one-liner that you can whip out anywhere and knock someone’s socks off. It’s the perfect answer to “What do you do?”, the ultimate networking How YOU doin? Meh. It’s things like elevator pitches that make practitioners dread marketing their practice. And rightly so – elevator [...]
Sometimes, clients just appear on your mental radar. They pop into your mind out of the blue, and you think, “Gee. I wonder what happened to so-and-so?” They might have been in active treatment, but have since dropped off, or recovered from a condition and haven’t been back since. Whatever the reason, it happens, and [...]
I’m excited to announce that Tara and I will be running a practice growth and management workshop for naturopathic doctors on April 17-18, 2010 in Toronto, ON. This is for both new and established ND’s – you can get all the details and register at NDSuccess.com, but let me give you the highlights here. You’ll [...]
Getting new clients takes time, energy and sometimes money. For all that investment, it’s a shame when they don’t come back. We’ve had a lot of faces through our practice doors over the years, and while we do our best to keep them engaged, we don’t retain everyone. As a result, we’ve got our share [...]
There are a lot of names for what we do in practice – alternative, holistic, complementary, integrative. But behind the labels, we all have one thing in common: we’re trying to help others. The catch, however, is that in order to find those people who need our help, most of us have to make some [...]
Note: Kevin Doherty is one of the first people I stumbled across a few years back when we started this blog. He built a successful acupuncture practice, then went on to become an author and business coach. He’s a smart guy, which I like, but he’s also walked the talk, building a six-figure income while [...]
We had our annual Celebration of Health at the clinic a few weeks ago. It’s become a tradition for us – we invite patients and the general public, and spend an evening at the clinic enjoying some great food and drinks, and generally enjoying ourselves. It was a great success, but this year I was [...]
Recently, the naturopaths in Collingwood and surrounding area got together to discuss some joint marketing for Naturopathic Medicine Week. There are more practitioners here than ever (and many more coming soon), and this is something we’ve been wanting to do for years – to collect all our “competition” in one spot and chat. Why, you [...]
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