I had dinner with a practitioner recently who told me that her Twitter following of several thousand people had generated a grand total of…drum roll…three patients. Her point wasn’t to condemn Twitter, though, but to make the point that social media isn’t the best way to grow a new practice. Why? Because of this critical […]
A while back we used a very simple–and free–process to quickly gather testimonials from our patients. If you’ve ever wanted to add positive comments to your website, print materials or other marketing efforts, it’s surprisingly easy to gather them. “A very personalized experience–when I am in her office, I feel like I am the only […]
We’ve needed to take new photos for ages. Stuff for the website, speaking bios, etc. Part of the reason we’re so behind is that the last time we paid someone to take photos we never used them at all. They were terrible. This time, I was determined to get great photos we could use, and I […]
I’m often asked whether posting fees and hours online can scare away prospective clients. We post our hours, but not our fees, but if you’re trying to decide, here’s my rule of thumb: If you think your fees or hours are things that set you apart, then post them. Are you the cheapest? Open the […]
Discounting your prices is tempting stuff. It’s easy–and normal–to be nervous when things slow down, and discounting is such a common occurrence that we often think that hanging the SALE! banner is the best choice. The problem is that discounting can be a race to the bottom. People are very good at getting used to […]
As I dig deeper into the traits that successful practitioners share, I’ve discovered that–no surprise–they all tend to get a lot done, particularly when it comes to marketing. The problem, though, is that practice marketing can be a bottomless pit of to-do’s. It’s easy to become overwhelmed, confused, or intimidated. We covered four questions to […]
We wrote recently about how to grow your practice with public speaking. That post focused mainly on finding places to speak, and how to turn speaking opportunities into paying clients. Since then, however, I’ve had a few discussions with practitioners who want more help with the actual preparation and speaking part. If you’re nervous about […]
Even the most devout anti-resolutionist has a tough time not thinking ahead at this time of year, and we’re no exception. If you’re like us, your thoughts are turning toward the New Year, and how to improve your practice. Here are three upcoming happenings here at TPJ for 2012 that we think will make a […]
Hi All, In related news, I’m opening up more speaking dates for 2012. If you’re looking for an engaging speaker at your conference, convention, or classroom, you can learn more here. Thanks in advance for spreading the word to your schools, instructors and association leaders! 🙂 – Dan A reader recently asked me: What is […]
Creating content is becoming more and more essential for practitioners. It’s hard to create a website that gets search traffic without good words on the page. Newspaper ads work better when you also write articles. It’s easier to engage your clients in the long run when you communicate with them regularly, and that, too, takes […]
Hi all – if you want to skip the ‘why’, just scroll down for the how-to part. It’s easy. There’s also a clinic sign we made at the bottom that you can download in PDF… 🙂 -Dan Facebook has become one of the largest sources of traffic to our clinic website. And the more traffic […]
One of the barriers to practice marketing is getting caught up in trying to make things perfect. You put things off because you need to figure out X, or get just the right Y, or get some advice from Z. And the time ticks by. And, of course, you really can’t get things perfect. Trying […]
Reader J. writes: “…how do I revive my practice after leaving it for a 6-month maternity leave? I took on a locum and I went from seeing 30+patients a week to her seeing a mere 10 patients per week at best. I know many of my patients wanted to wait until I got back, but […]
It’s amazing to me how many of our practice building efforts involve writing. Blog posts. Website content. Articles for newspapers and magazines. Fliers. Patient forms. Letters. Facebook posts. Email newsletters. The list goes on. Of course, we like that medium, but I don’t think that’s the whole picture. I see writing as crucial for any […]
As I start the early stages of our next book, I’m becoming more and more intrigued by practitioners who grow their practices very quickly. Sometimes it’s right out of the gate, other times they seem to limp along for years, until something changes and they take off. I think there’s great inspiration in these stories […]
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