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‘Life isn’t a support system for art. It’s the other way around.’ – Stephen King, On Writing Replace “art” with “practice”. You can agree or disagree, but I’m pretty sure it’s important to choose…
As I dig deeper into the traits that successful practitioners share, I’ve discovered that–no surprise–they all tend to get a lot done, particularly when it comes to marketing. The problem, though, is that practice marketing can be a bottomless pit of to-do’s. It’s easy to become overwhelmed, confused, or intimidated. We covered four questions to […]
“Civilization is a stream with banks. The stream is sometimes filled with blood from people killing, stealing, shouting and doing the things historians usually record, while on the banks, unnoticed, people build homes, make love, raise children, sing songs, write poetry and even whittle statues. The story of civilization is the story of what happened […]
It’s true. No one needs what you do. No one suffers from a shortage of acupuncture or a lack of massage. No one is experiencing a chiropractic outage or struggling with insufficient naturopathy. What they are short on is what those things do. Or, to put it in limerick form for Saint Patrick’s Day: In […]
We spend a lot of time trying to remember things. To-do’s. Appointments. Lists. It’s the core skill set we’re taught in school, and we have a whole world of external memory tools to help us out–things like day timers and post-it notes, to-do lists and software programs, calendars and smart phones. One of the great […]
The more I speak to practitioners, the more I’ve come to believe visit/treatment length tends to be a legacy issue. It’s not something we’re giving a lot of conscious thought to. You open your doors and do what you did in school, or copy another practice, and it pretty much stays that way. Most consultative […]
We wrote recently about how to grow your practice with public speaking. That post focused mainly on finding places to speak, and how to turn speaking opportunities into paying clients. Since then, however, I’ve had a few discussions with practitioners who want more help with the actual preparation and speaking part. If you’re nervous about […]
Furred one digs, searches Feathered one pretends, avoids Both heads in the sand Which one are you in practice? The ostrich or the dog?
One way to look at the big pile of people out there who might become your clients is to divide them into two groups. The first is the kind that already knows what you do, and is looking for it. This group is small. But they’re sooo close to being your client. They’re already searching–you […]
Our friend Raza Shah, ND has a large Mennonite patient base–so large, in fact, that he actually has a place to shelter horses while patients have their appointments. So cool. In The Practitioner’s Journey, we wrote about how my dentist used to amaze me by thanking me in person for each referral over the past […]
We recently spoke to students at The Canadian College of Naturopathic Medicine on the theme of “Your First Ten Patients”. A good time as always, but we were nicely upstaged by superstar Mary Caracoglia, ND, who told the story of her remarkable first year in practice. Mary received her license to practice and opened her […]
The greatest misconception among health care professionals is that your training is enough to make you successful. It isn’t. It’s not anyone’s fault, but the challenge, whether you’re in your first year or tenth, remains the same: The skills that got you to graduation aren’t the same ones you need to successfully grow your practice. […]
Hi All, Next year is almost here! Thanks to the many (wow!) of you who took advantage of the pre-order special on The Practitioner’s Journey workbook. The offer ends on December 31. Before then, you can get the digital workbook for just $9.95, or the original eBook and the workbook together for just $14.95. Click […]
Even the most devout anti-resolutionist has a tough time not thinking ahead at this time of year, and we’re no exception. If you’re like us, your thoughts are turning toward the New Year, and how to improve your practice. Here are three upcoming happenings here at TPJ for 2012 that we think will make a […]
Tara emailed me the other day: “Just pulled in to the grocery store and then pulled right back out because I remembered you needed a quarter to get a cart, which of course I did not have. The moral? Don’t make it tough for your customers to spend money at your store – the quarter […]
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