Tips for Starting Your First Dispensary

On November 1, 2012, in office management, startup, by Dan

Early fall is startup time for many new practitioners, including new ND’s in our area. As a result, we’ve been fielding a lot more questions lately, covering just about everything from leases to associate agreements and websites. One topic of interest is how to start up a dispensary. We started ours when the clinic already […]

3 Resources for Getting Stuff Done Cheap

On October 24, 2012, in productivity, startup, your practice website, by Dan

I frequently hear from practitioners who struggle to get things done because they simply don’t have the time, money or expertise. They can’t afford to create a website, for  example, or they don’t have time to write blog posts. Maybe the idea of an email newsletter is technically overwhelming. It’s a frustrating problem, and we’ve […]

5 Principles for Getting Great Practice Photos

On October 10, 2012, in marketing, practice marketing, by Dan

We’ve needed to take new photos for ages. Stuff for the website, speaking bios, etc. Part of the reason we’re so behind is that the last time we paid someone to take photos we never used them at all. They were terrible. This time, I was determined to get great photos we could use, and I […]

The 3 Critical Questions You Need to Ask to Buy The Right Practice

On September 24, 2012, in opportunities, by Dan

If you’ve decided buying a practice might be worthwhile, and found one or more that might be for sale, it’s now time to start looking for the right fit. There are a thousand possible questions you can ask during the “due diligence” process of buying a practice, and that takes time and energy–for now, we […]

On Mistakes

On September 14, 2012, in inspiration, by Dan

“Life is lived forward and understood backward.” – Soren Kierkegaard, philosopher Replace life with practice. Then cut yourself some slack. Have a great weekend, everyone. -Dan  

How to Find a Practice For Sale

On September 9, 2012, in opportunities, by Dan

If we’ve made a good enough case for the benefits of buying a practice, then you might be wondering how to find one. The classifieds sections of your association website or professional journal are obvious places to start. These “listed” practices have a couple of benefits. They’re clearly for sale, and the sellers may be quite […]

The Case for Buying A Practice

On September 5, 2012, in case studies, startup, strategy and philosophy, by Dan

In the spring of 2003, we purchased all the patients files from an existing practice in our area. At the time, it seemed like a huge investment for what essentially amounted to a few filing boxes of paper. During the discussions to buy the practice, and in the time leading up to the closing date, […]

The (Almost) Complete Guide to Practice Blogging

On August 10, 2012, in your practice website, by Dan

Eric Brown of Bodywork Biz has taken up Kelli Wise’s challenge to blog every day for a month. We’re heading out on vacation, so I’m going to do pretty much the opposite – sorry Kelli! That being said, Eric looks like he’s going to spend his month blogging about…blogging. And that might just be helpful […]

Patients for Things or Things for Patients?

On July 25, 2012, in strategy and philosophy, by Dan

When you start your practice your biggest job is pretty clear–not easy, perhaps, but it’s clear: you need to find clients for the things you offer. You’re trained, tested, licensed, insured, stocked, prepped and ready to go–you just need someone for your stuff. In The Practitioner’s Journey, we call this The River. It’s one of […]

Ten Practice Commandments

Thou Shalt Not Manage Other People’s Money Your clients decide what they can afford. If they can’t afford your treatment plan, then there may be other options, but stop deciding on their behalf what’s affordable. Thou Shalt Not Trash Talk Thyself Yes you can be realistic about where you need to learn and grow. No […]

3 Rules For Better Scheduling

On July 5, 2012, in office management, by Dan

Scheduling seems to be the challenge that never quite goes away. From holes that can’t be filled, to finding flow and keeping life balance, your appointment book can make the difference between a happy day doing what you love, and a day spent in frustration. Here are three rules you can use yourself, or as […]

Should You Post Your Fees Online? A Simple Rule

On June 28, 2012, in practice marketing, pricing, your practice website, by Dan

I’m often asked whether posting fees and hours online can scare away prospective clients. We post our hours, but not our fees, but if you’re trying to decide, here’s my rule of thumb: If you think your fees or hours are things that set you apart, then post them.  Are you the cheapest? Open the […]

In Good Hands

On June 8, 2012, in acupuncture marketing, inspiration, by Dan

Lynn Jaffee offers up some great suggestions on how to be an acupuncture expert. I think one of the things that differentiates an expert from the rest of the pack is their ability to make you feel that you’re in capable hands. Expert authors and filmmakers and speakers do it with a commanding storytelling “voice” […]

Two Ways to Create Smart Practice Discounts

On June 7, 2012, in massage marketing, practice marketing, pricing, by Dan

Discounting your prices is tempting stuff. It’s easy–and normal–to be nervous when things slow down, and discounting is such a common occurrence that we often think that hanging the SALE! banner is the best choice. The problem is that discounting can be a race to the bottom. People are very good at getting used to […]

3 Ways to Keep Chatty Clients on Time

On May 14, 2012, in office management, your patients, by Dan

Reader D. asks: “What are your most successful tips for closing the appointment on time with verbose patients?” For those of you with “talk-heavy” consultative practices, a talkative client (or a series of them) can either throw a busy schedule completely off-kilter, or turn a not-so-busy schedule into a day of chatter that you don’t […]

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