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Early fall is startup time for many new practitioners, including new ND’s in our area. As a result, we’ve been fielding a lot more questions lately, covering just about everything from leases to associate agreements and websites. One topic of interest is how to start up a dispensary. We started ours when the clinic already […]
I frequently hear from practitioners who struggle to get things done because they simply don’t have the time, money or expertise. They can’t afford to create a website, for example, or they don’t have time to write blog posts. Maybe the idea of an email newsletter is technically overwhelming. It’s a frustrating problem, and we’ve […]
We’ve needed to take new photos for ages. Stuff for the website, speaking bios, etc. Part of the reason we’re so behind is that the last time we paid someone to take photos we never used them at all. They were terrible. This time, I was determined to get great photos we could use, and I […]
If you’ve decided buying a practice might be worthwhile, and found one or more that might be for sale, it’s now time to start looking for the right fit. There are a thousand possible questions you can ask during the “due diligence” process of buying a practice, and that takes time and energy–for now, we […]
“Life is lived forward and understood backward.” – Soren Kierkegaard, philosopher Replace life with practice. Then cut yourself some slack. 🙂 Have a great weekend, everyone. -Dan
If we’ve made a good enough case for the benefits of buying a practice, then you might be wondering how to find one. The classifieds sections of your association website or professional journal are obvious places to start. These “listed” practices have a couple of benefits. They’re clearly for sale, and the sellers may be quite […]
In the spring of 2003, we purchased all the patients files from an existing practice in our area. At the time, it seemed like a huge investment for what essentially amounted to a few filing boxes of paper. During the discussions to buy the practice, and in the time leading up to the closing date, […]
Eric Brown of Bodywork Biz has taken up Kelli Wise’s challenge to blog every day for a month. We’re heading out on vacation, so I’m going to do pretty much the opposite – sorry Kelli! 🙂 That being said, Eric looks like he’s going to spend his month blogging about…blogging. And that might just be […]
When you start your practice your biggest job is pretty clear–not easy, perhaps, but it’s clear: you need to find clients for the things you offer. You’re trained, tested, licensed, insured, stocked, prepped and ready to go–you just need someone for your stuff. In The Practitioner’s Journey, we call this The River. It’s one of […]
Thou Shalt Not Manage Other People’s Money Your clients decide what they can afford. If they can’t afford your treatment plan, then there may be other options, but stop deciding on their behalf what’s affordable. Thou Shalt Not Trash Talk Thyself Yes you can be realistic about where you need to learn and grow. No […]
Scheduling seems to be the challenge that never quite goes away. From holes that can’t be filled, to finding flow and keeping life balance, your appointment book can make the difference between a happy day doing what you love, and a day spent in frustration. Here are three rules you can use yourself, or as […]
I’m often asked whether posting fees and hours online can scare away prospective clients. We post our hours, but not our fees, but if you’re trying to decide, here’s my rule of thumb: If you think your fees or hours are things that set you apart, then post them. Are you the cheapest? Open the […]
Lynn Jaffee offers up some great suggestions on how to be an acupuncture expert. I think one of the things that differentiates an expert from the rest of the pack is their ability to make you feel that you’re in capable hands. Expert authors and filmmakers and speakers do it with a commanding storytelling “voice” […]
Discounting your prices is tempting stuff. It’s easy–and normal–to be nervous when things slow down, and discounting is such a common occurrence that we often think that hanging the SALE! banner is the best choice. The problem is that discounting can be a race to the bottom. People are very good at getting used to […]
Reader D. asks: “What are your most successful tips for closing the appointment on time with verbose patients?” For those of you with “talk-heavy” consultative practices, a talkative client (or a series of them) can either throw a busy schedule completely off-kilter, or turn a not-so-busy schedule into a day of chatter that you don’t […]
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