We May Not Be Good, But at Least We’re Slow

On January 11, 2011, in inspiration, strategy and philosophy, your inner practitioner, by Dan

It occurred to me the other day that I could describe our clinic this way: We’re the most expensive We have the worst parking We offer the most inconvenient hours Every one of those is true. But I’m not going to focus on them. Why? Because faced with the decision to talk about our crap […]

When Was the Last Time?

On December 14, 2010, in strategy and philosophy, by Dan

When was the last time you thanked a client for choosing you, and not someone else? When was the last time you told a patient that you realize how inconceivably big a deal it is that she trusts you with her health? When was the last time you walked a client to her car? When […]

5 (More) Things to Do in Your Practice From Day One

Back in 2006 (wow) we listed five things we wished we would have done in practice right from day one. Since the New Year is almost upon us, it seems like the right time to pass on a few more. Even if you started your practice long ago, you can still pretend like the new […]

If This Were Your Last Patient…

On November 29, 2010, in inspiration, strategy and philosophy, your patients, by Dan

…would you do anything differently? We tend to tackle “firsts” with a special kind of energy. We give more to them. We immerse, offer up more of ourselves. And then something happens. First becomes usual, and our energy shifts, ever so slightly. It’s normal – after all, you only get one first. It’s a distinct […]

No One Needs More Information

On November 1, 2010, in strategy and philosophy, by Dan

We had a student in the clinic the other day who sat in on a few patients. One of her comments was, “You don’t give your patients any handouts.” It’s true. We don’t, really. No diet plans. No “foods that are high in Vitamin Whatever” lists. No gluten-free recipes. Why? Because patients don’t need more […]

The Risk of No Risk

On October 18, 2010, in strategy and philosophy, by Dan

You’re rewarded for two things in practice: value and risk. The first is the obvious one. It’s helping people feel better, providing great service, offering exceptional products. Caring. Going the extra mile.  Getting great results. Value is something that everyone needs to do to be rewarded more. The chef in a restaurant gets paid more […]

Are You Playing Practice Offense or Defense?

On September 27, 2010, in strategy and philosophy, by Dan

At any moment in time you’re either playing offense or defense in your practice. You’re either pursuing the goal – marketing to grow your business, forging new relationships, adding a new service or product – or you’re protecting what you have by watching your costs, retaining clients and running a tight ship. Doing one of […]

A Bigger Pie: How Getting Friendly With Your "Competition" Can Help Your Practice

On April 16, 2009, in marketing, practice marketing, strategy and philosophy, by Dan

Recently, the naturopaths in Collingwood and surrounding area got together to discuss some joint marketing for Naturopathic Medicine Week. There are more practitioners here than ever (and many more coming soon), and this is something we’ve been wanting to do for years – to collect all our “competition” in one spot and chat. Why, you […]

6 Ways That Working Less Will Help Your Practice

On October 9, 2008, in strategy and philosophy, work-life balance, by Dan

We’re firm believers that there comes a time when finding success means you need to work less at some things, not more. It’s counterintuitive, I know, but sometimes the most important things are. Here’s are 6 reasons why cutting your hours might just take your practice to the next level: 1. You’ll Be More Efficient […]

Who Spent My Cheese? 4 Lessons About Money in Your Practice

On September 5, 2008, in strategy and philosophy, your inner practitioner, by Dan

During our sabbatical in Paraguay, we started a free clinic using donations from patients back home. As word spread, it became a common sight to find people scattered about the various shady spots outside our makeshift clinic waiting for la doctora, and trying to get a some relief in a place where a dollar day […]

7 Ways to Make Peace With Your Fees

On June 18, 2008, in strategy and philosophy, by Dan

“Money is in some respects life’s fire: it is a very excellent servant, but a terrible master.” -PT Barnum One of the most common issues we hear about from practitioners is not how to set their fees, but how to learn to feel comfortable with them. It’s one thing to say, “That’ll be X dollars, […]

The Unexpected Joys of Great Service

We’re thrilled with our new clinic. We’ve been able to offer better (and more) services because of the extra space, and the goldfish effect really seems to be kicking in. One of the small drawbacks, though, is that our patients have to pay for parking – ouch. It was one of those little things that […]

Are You Hunting or Farming for Patients?

On February 27, 2008, in referrals, strategy and philosophy, by Dan

A few weeks ago we talked about how to increase professional referrals to your practice. Developing this referral source is essentially a networking exercise, but the point of the post was to provide a framework in which to do it without feeling weird, creepy, or uncomfortable. I know there are a lot of alternative and […]

Six Steps to Great Decision-Making in Your Practice

On October 9, 2007, in strategy and philosophy, by Dan

Like most of you, we’ve often been faced with tough decisions. Moving offices, adding new products or services, hiring staff, investing in a new marketing campaign – all these things can be overwhelming because of their cost, complexity, time commitment and level of change they bring to your personal and professional life. We’ve had great […]

Patient Poaching in Multi-Practioner Clinics

On October 2, 2007, in office management, strategy and philosophy, by Dan

Reader B. writes in to ask about dealing with patients in multi-practitioner settings: You decide to take a 2 week vacation…now, the client doesn’t want to see you as their primary practitioner anymore and has requested to switch to the other [practitioner]. What is the etiquette? How should the client be accommodated? How can this […]

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