If you’ve ever tried to visit a website on your phone, you’ll know from experience what mobile-friendly or “responsive” means. Visit most sites on your phone, and you you have to try to zoom in on portions of the screen in order to read, click, find a phone number, or any other useful information.

At best, the experience is time-consuming and annoying. At worst, you give up without even really trying. Now imagine you’re a prospective client trying to check out your website.

Why Mobile-Friendly Matters
Mobile is growing. In the last ten months, more than 10% of the visitors to our clinic website were on a mobile device. More important still, that number has doubled in a year. Mobile is the future. More and more of the people searching for you are not sitting at a desktop computer.

Mobile is more important. This is just my theory, but my feeling is that people searching for you on a cell phone are more likely to take action. I think they’re a step closer than the person surfing from their desk.

These people need to be able to read your site. They have to be able to find critical info like maps, email addresses, phone numbers and office hours. And they need to be able to take action.

How To Do it In Minutes
Fortunately, there are a number of easy solutions to the problem – and you don’t need to be particularly tech-savvy to do it.

  1. Visit your website using your phone. It’s possible your site is already “responsive” or mobile-friendly. If it is, it’ll be easy to navigate, read and use. If so, you’re done. If not, read on.
  2. If your site uses WordPress. You can use the plugin WPTouch to create a mobile version in just a few minutes. It has many options and tweaks, but you can make something functional in minutes.
  3. If you don’t use WordPress. There are a number of tools that you can use to get the job done quickly, for free. You can find a list here.

Getting Help
If this is out of your technical depth, just ask your web guru to do it. It should cost very little using these tools. If you don’t have any help, try this post to find someone who can help you.

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