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Here are our favorite acupuncture-specific online resources for practice growth and management, in no particular order. Have we missed any? Let us know in the comments. Acupuncture Business School Workshops, coaching, teleconferences, books, distance learning…ABS just about has it all. In the words of founder Andy Rosenfarb: “ABS is a developing resource for L.Ac.’s who […]
I was recently interviewed about our book Escape 101 by Mark Hayward of MyTropicalEscape.com, who’s a consummate escape artist himself. You can check out the interview here, but what I really want to draw your attention to is his interview with Scott Rigsby, who became the first double amputee in the world to finish an […]
We had our first day of business in the new clinic last week – January was a hectic month! The space is about three times as big as the old clinic – a significant increase. It seems like a lot, but as I moved the last items out of the old office, I remembered how […]
In support of our post last week on giving as the key to professional networking and referrals come two things. The first is scientific research revealing a link between charity and wealth. The second is a fantastic new book, The Go-Giver: A Little Story About a Powerful Business Idea . The Go-Giver is the story […]
Reader M writes: I’m wondering what the best way is to network with other practitioners in a small area. I’m feeling uneasy, shy, and even slightly pushy just cold-calling people, especially in planning exactly what I want to say. I don’t want to inconvenience people, and I don’t want them to feel like I am […]
Okay – I haven’t tried this out, but I have to admit the demo looks pretty slick. Patient Prompt emails, calls, or text messages your clients to remind them of their appointments, allows them to respond to confirm, and it does it all automatically. Reminder calls consume quite a bit of time for us these […]
Massage Therapist “M” writes: “I need suggestions on what to include in introduction letters to MD’s to telling them about my massage services.” We’ve touched on this before, but here are some specifics you might consider when writing to an MD: 1. Leverage before you write. If you can make personal contact with any MD […]
Chuck McKay, author, marketing guru, and founder of Advance My Practice is looking for practitioners with a talent for writing who might be interested in joining their team of contributing editors. You’d be writing for fame, not fortune, but it looks like Chuck’s putting together a good team, and he’s a nice fella, too. If […]
Many of you know that Tara and I spend last winter doing volunteer health care and economic development work in Paraguay, SA. It really was an incredible experience – the positive impact on our health and family was remarkable. The real bonus benefit was that our practice was profitable while we were away, and ran […]
Reader M. asks: “Any advice for a new practitioner debating between joining a practice or starting a practice of my own? I am faced with an opportunity to join a thriving practice. I’m weighing the convenience/earning potential (esp. in the beginning) against loss of practice identity and opportunities down the line.” If you’re only considering […]
It looks like we’ve finally found our space. No signed lease yet, but we’re just about there. This is our third home – we’ve grown again, and I’m pretty sure now that we’re losing money every month we stay in our current space. There are some new treatments we’d like to offer, and we need […]
Annual revenue per patient is a great number to have at your fingertips. It’s one of the numbers we use most commonly when trying to decide on new expenditures, particularly marketing spends. To calculate a useful dollar-per-patient-per-year figure, you’ll need to know two things: Your active patients in the past year Your revenue over the […]
Like most of you, we’ve often been faced with tough decisions. Moving offices, adding new products or services, hiring staff, investing in a new marketing campaign – all these things can be overwhelming because of their cost, complexity, time commitment and level of change they bring to your personal and professional life. We’ve had great […]
Reader B. writes in to ask about dealing with patients in multi-practitioner settings: You decide to take a 2 week vacation…now, the client doesn’t want to see you as their primary practitioner anymore and has requested to switch to the other [practitioner]. What is the etiquette? How should the client be accommodated? How can this […]
ChineseMedicineTools.com offers a broad spectrum of TCM practitioner resources – you’ll find everything from forums, podcasts and a wiki to product suppliers and research. You can even get your own hosted blog. The site has over 400 registered users, so the forums have a reasonable level of activity. Registered users can submit their own sites/blogs […]
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