Join the Journey
Get free practice tips and strategies delivered right to your inbox. No cost, no spam!
Sometimes, clients just appear on your mental radar. They pop into your mind out of the blue, and you think, “Gee. I wonder what happened to so-and-so?” They might have been in active treatment, but have since dropped off, or recovered from a condition and haven’t been back since. Whatever the reason, it happens, and […]
When we started this blog (four years ago today!) we were also working on a book. I thought it would be my next book, but then along came Escape 101. And then The Secret Language of Money, a collaboration that included our good friend and Go-Giver co-author John David Mann. And, of course, along the […]
I’m excited to announce that Tara and I will be running a practice growth and management workshop for naturopathic doctors on April 17-18, 2010 in Toronto, ON. This is for both new and established ND’s – you can get all the details and register at NDSuccess.com, but let me give you the highlights here. You’ll […]
Getting new clients takes time, energy and sometimes money. For all that investment, it’s a shame when they don’t come back. We’ve had a lot of faces through our practice doors over the years, and while we do our best to keep them engaged, we don’t retain everyone. As a result, we’ve got our share […]
Last year at our strategic planning session, which involved a big push to serve, we launched Project 52, a customer service initiative for 2009. The goal was simple: make one customer service improvement each week for a whole year.They didn’t have to be huge or expensive shifts – they just had to improve the client […]
There are a lot of names for what we do in practice – alternative, holistic, complementary, integrative. But behind the labels, we all have one thing in common: we’re trying to help others. The catch, however, is that in order to find those people who need our help, most of us have to make some […]
Note: Kevin Doherty is one of the first people I stumbled across a few years back when we started this blog. He built a successful acupuncture practice, then went on to become an author and business coach. He’s a smart guy, which I like, but he’s also walked the talk, building a six-figure income while […]
Contrary to popular belief, you don’t need to be booked solid to have a waiting list. It’s a tool that works wonders at any point in practice. The challenge is that waiting lists are harder to use than they seem. Here’s how you can make one work for you and your clients with no cost […]
We’re leaving shortly for our annual two-week summer getaway – it’s our 7th year for this escape. We spend 14 days living off the grid at a solar-powered cottage. During that time we have no contact with the practice whatsoever, and it’s become a critical part of staying balanced. We generally take at least a […]
We had our annual Celebration of Health at the clinic a few weeks ago. It’s become a tradition for us – we invite patients and the general public, and spend an evening at the clinic enjoying some great food and drinks, and generally enjoying ourselves. It was a great success, but this year I was […]
After the last post on collaborating with your colleagues to help your practice, I thought I’d share the ad we put together. This is a full page newspaper ad that we were able to buy for very little cash since we split it five ways. If you’re interested in giving your practice and profession a […]
Recently, the naturopaths in Collingwood and surrounding area got together to discuss some joint marketing for Naturopathic Medicine Week. There are more practitioners here than ever (and many more coming soon), and this is something we’ve been wanting to do for years – to collect all our “competition” in one spot and chat. Why, you […]
We went through a multi-day strategic planning session last fall. In our case, that essentially meant Tara and I sequestered away in a cheap hideaway where we could focus on the big-picture of the business, and do some great hiking when we needed a break. It was three days very well spent. One of the […]
The stats show that about two-thirds of us make New Year’s resolutions. My guess is that the majority of the other third can’t help but think at least a little bit about 2009, too. It’s natural. We’re thinking about getting organized and making fresh starts. Out with the old. In with the new. We feel […]
We’ve in the middle of a long recruiting process to fill out the rest of our clinic team. We’ve hired a few faces over the years, and right now I feel like we have our best staff ever, with one position remaining. There is no more important thing than having the right people. I’ve watched […]
Recent Comments