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When was the last time you thanked a client for choosing you, and not someone else? When was the last time you told a patient that you realize how inconceivably big a deal it is that she trusts you with her health? When was the last time you walked a client to her car? When […]
Back in 2006 (wow) we listed five things we wished we would have done in practice right from day one. Since the New Year is almost upon us, it seems like the right time to pass on a few more. Even if you started your practice long ago, you can still pretend like the new […]
…would you do anything differently? We tend to tackle “firsts” with a special kind of energy. We give more to them. We immerse, offer up more of ourselves. And then something happens. First becomes usual, and our energy shifts, ever so slightly. It’s normal – after all, you only get one first. It’s a distinct […]
One of the most frequent comments I hear from practitioners is that they know what they should be doing to grow their practices, but they can’t seem to actually get it done. The go-to reason for most practitioners that we speak to is time – that there’s just not enough of it. I’m not so […]
When you search for a service in a geographically specific area – like massage therapy in San Diego, or a chiropractor in Miami – Google returns a different type of result, showing a map marked with the location of practices in the area, instead of just the usual search results. The service is called Google […]
Note: Apologies if any of you are receiving this twice. Strange things afoot on the site this week. -Dan With this year closing out and next year looming, we thought we’d share a couple of things. First, a look at our marketing plan for next year, and second, a 4-step process for creating your own. […]
We had a student in the clinic the other day who sat in on a few patients. One of her comments was, “You don’t give your patients any handouts.” It’s true. We don’t, really. No diet plans. No “foods that are high in Vitamin Whatever” lists. No gluten-free recipes. Why? Because patients don’t need more […]
The dreaded elevator pitch. It’s the quickie of marketing, the one-liner that you can whip out anywhere and knock someone’s socks off. It’s the perfect answer to “What do you do?”, the ultimate networking How YOU doin? Meh. It’s things like elevator pitches that make practitioners dread marketing their practice. And rightly so – elevator […]
You’re rewarded for two things in practice: value and risk. The first is the obvious one. It’s helping people feel better, providing great service, offering exceptional products. Caring. Going the extra mile. Getting great results. Value is something that everyone needs to do to be rewarded more. The chef in a restaurant gets paid more […]
A friend once told me to never be held hostage to ultimatums. It’s good advice. They never lead anywhere good. You’d be surprised, though, at how often they appear in practice. Your staff member says, “I need a raise, or I quit.” Your associate says, “I need a bigger share, or I’m leaving.” Your patient […]
Some time ago we listed 7 books we thought every practitioner should read. Of course, we read a lot of books, so we’ve discovered a lot of great new ones since then. 🙂 Here are five more (well, really six if you count the pair) that have made a difference for us. None are specific […]
At any moment in time you’re either playing offense or defense in your practice. You’re either pursuing the goal – marketing to grow your business, forging new relationships, adding a new service or product – or you’re protecting what you have by watching your costs, retaining clients and running a tight ship. Doing one of […]
“Dyin’ ain’t much of a livin’, boy.” -Clint Eastwood, The Outlaw Jose Wales “Serenity now!” -Frank Castanza, Seinfeld Okay – so maybe Clint Eastwood and George Castanza’s dad might be the furthest possible icons from you as a practitioner, but you have to admit to the relevant kernel of truth: slowly wasting away to the […]
One of the ideas in The Practitioner’s Journey is that complexity is what gets us bogged down. We often know what to do in practice. We just don’t know what to do next. You’ve probably been there. You take a look at the pile on your desk, or the to-do list, or you scroll through […]
Many moons ago we set out to write a book. One that would help all CAM practitioners, from acupuncturists and chiropractors to massage therapists and energy workers, get what they really want from their practices. A book that would help struggling practitioners get unstuck, find balance, and make a decent living. Today I get to […]
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