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If you don’t have a blog by now, you likely know someone who does. In fact, as of April 2007, there were approximately 120,000 new blogs being started each day. That’s right – each day. So…as a practitioner, do you need one? Should you have one? Do you want one? Does it matter? The Benefits […]
The other day I gave a little insight into how our website is going to bring us an estimated 100 new patients next year. Today’s job? Teach you how to replicate this for your site using search engine optimization – creating your site in a way that helps it rank higher on search engines like […]
Let’s get this right out in the open: I don’t think you should create or update your own website. Unless you really love doing it, it’s not worth your time. As a CAM practitioner, your time is better spent on your practice or on other things you love. What follows is a simple strategy for […]
To kick off the practice website series, I want to focus on giving you some why before the how. Understanding exactly why your website will contribute to practice growth makes it a lot easier to dedicate the resources to creating your first website or improving your existing one. Although you can make money directly online […]
The posts from CAM Practice Website Series are listed below, including: Why it’s critical to have a website for your practice What your site should include Easy, inexpensive ways to get up and running How to get visitors to your site, and ensure that your site gets the rank it deserves on search engines The […]
The latest podcast from SoundPractice.net is an interview with Owen Dahl, MBA,, author of Think Business! Medical Practice Quality, Efficiency, Profits on the topic of the true cost of seeing a patient. It’s mainly for MD’s, but the principles are the same for any CAM practice. If accounting isn’t your strong suit, there’s a good […]
We’ve been considering some new treatments and tools, so Tara’s going through her usual willing victim/guinea pig phase, being poked, prodded and zapped. It reminds me again of how effective it is to fully immerse yourself in the patient experience, and how great it is for referrals. When was the last time you actually were […]
The folks at Acutoronto have taken some of their homespun promotional print materials and made them available for sale on their site. I haven’t seen them up close to check the quality, but they may be worth a look. Acutoronto
We’re off for a two week break. It’s an annual summer getaway for us – no phones, TV, or internet. In fact, there’s no power. The place is off the grid, and runs on solar juice. We’ll be back in a couple of weeks, so if we don’t get to your practice questions right away, […]
Here’s a quick shout out to a few acupuncture blogs with a marketing/practice growth slant that you might enjoy. Drop by if you’ve got a minute. Acupuncture Marketing Blog Insights for Acupuncturists Acupuncture Marketing Success
Wholistic Solutions offers an ongoing series of workshops on “Developing a Successful Practice”. The series is in four independent parts, delivered semi-regularly in a number of cities across Canada and the US. Your staff can attend, too. You can get a PDF of the events and registration info here, or visit the main site for […]
Insights for Acupuncturists has a solid list of practice-building links, a few of which I hadn’t seen. Worth a look, and as with most of these resources, they apply to just about any CAM practice, too. Resources to Help Build Your Acupuncture Practice
Thanks for hanging in there…
You’ll find this throughout the CAM/holistic professional community, particularly early in practice: the massage therapist trades a session for an adjustment from the chiropractor. The acupuncturist swaps time with the naturopath, who in turn trades a visit with a web designer. The homeopath exchanges treatments with the landscaping guy who cuts the grass in front […]
I had an inquiry last week from Taradel, a print services firm that does some specialty print work in the CAM/holistic industry, particularly with chiropractors. If you’re in the US and considering any print work, particularly newspaper inserts, you may want to check them out. Here’s a snippet from what I received from them: Business […]
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