I had an inquiry last week from Taradel, a print services firm that does some specialty print work in the CAM/holistic industry, particularly with chiropractors. If you’re in the US and considering any print work, particularly newspaper inserts, you may want to check them out. Here’s a snippet from what I received from them:

Business owners who visit Taradel.com are able to plan, design, target, print, and deliver full-color newspaper inserts and flyers directly into the homes of potential clients.

Dr. Glenn Muller, an innovative chiropractor who runs a family-owned practice in Richmond, VA, has used print advertising to become one of the area’s premier spinal correction centers. “We order at least 50,000 newspaper inserts at a time and we distribute them on a weekly schedule. As soon as our inserts go into circulation we receive phone calls and schedule new appointments for the following ten days.” Muller’s practice, the Spinal Correction Center of Richmond, has successfully combined patient testimonials, high quality graphics, and valuable information pertaining to their new spinal decompression practice into their practice growth campaigns.

Taradel offers a growing library of chiropractic marketing resources, free of charge, for practice owners to review and incorporate into their own advertising. The site features free podcasts, in-depth articles, instructional webcasts, and even samples of previously successful chiropractic inserts. For only $375, chiropractors can print 10,000 full-color, glossy newspaper inserts. That’s less than $0.04 each!

Taradel offers a bunch of free practice growth resources on their site, as well as a number of other print services like postcards, booklets, etc. I know there are a zillion printers out there, but sometimes it’s helpful to deal with someone who has some experience with your market, and testimonials to boot. If you give them a try, let us know how it goes.

http://www.taradel.com/practicegrowth