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PracticeBuilders.com has a series of newsletters that have some great practice growth content. While most of their clients have been MD’s, there are a lot of DC’s on the roster.
As your CAM practice grows, you’ll find your schedule filling in further and further out in the calendar. While this is generally good news, keep any eye out for the following side effects of long-term scheduling in alternative health practices: No-Shows Start scheduling past 3 months, and you’ll almost certainly see patients forget their appointments. […]
Entrepreneur.com has a good introductory article on newspaper advertising: Newspaper Ads They touch on demographics briefly, but for alternative health practices, I’d suggest you pay close attention to your target market when deciding whether to run an ad. Sure, everyone needs health care, but not everyone wants or can afford your health care. Ask yourself, […]
About.com has an pretty compelling list of 10 reasons to buy a business instead of starting your own, and they all apply to holistic/CAM practices. Given the high failure rate for small business, it’s worth considering. Buying a Business: The Safer Alternative: 1) Much lower risk of failure, 2) Business generates cash flow from day […]
SoundPractice.Net has a free podcast on finding the right office staff. It caters to the MD crowd, but there are few interesting points in the 20-odd minutes. Perhaps even better, there are over 100 free podcasts on the same site… SoundPractice.Net – Podcasts for Medical Practice Management and Health Care Administration (For a full list […]
CAMLAW has a new post on the “acceptance” of complementary and alternative medicine by the AMA. While I’m sure many of you didn’t need the blessing, it does provide more ammunition for getting more referrals from MD’s who have been reluctant to “buy in” to your modality, or who are nervous for liability reasons. CAMLAW […]
At E-Myth Worldwide, you can complete a short questionnaire that ranks your business on a few different scales. While the results are generally geared towards getting you to buy E-Myth products and services, the questions themselves and the simple results might get you thinking. dan PS – For those wondering what the E-Myth is, I’ll […]
It’s one thing to understand the types of referrals, but quite another to know which type is growing your practice. I’ve touched on this briefly before, but I want to stress it further. Tracking your referrals is actually pretty straightforward, but often neglected. For the most part, it’s a front-line job, and needs to happen […]
The AANMC has a series of interviews with Naturopaths that’s pretty interesting. One of the ND’s featured actually has an income in the top 1% of ND’s, DC’s, and acupucturists, and once held the record for the most money borrowed to attend Bastyr University… AANMC — Alumni Career Spotlight
What’s the difference between CAM, alternative, holistic and integrative, you ask? Daryl Kulak has a great article on The Holistic Economy describing the difference between industry terms that tend to be used interchangeably. I’ve been thinking for a while I should do this, but Daryl’s done it better already… The Holistic Economy: Complementary Medicine, Alternative […]
ExamineYourPractice.com offers comprehensive practice evaluations using “mystery shoppers”. Likely best for checking the performance of your staff, but you could always get a self-review… Mystery Shopping – Medical Mystery Shopper – ExamineYourPractice.com There’s also an interview with President Jodi Manfredi on SoundPratice.net: http://www.soundpractice.net/article.cfm?id=290
If the post on why you should raise your CAM practice rates has convinced you that the time is right, here are a few tips on how to make it painless for you and your patients. Plan It So here’s the dilemma: Inflation’s always there, and as a result of it (and other good reasons) […]
Few business decisions is more feared, ignored and avoided than raising prices. But while we’ve all hoped the issue would go away, it hasn’t. So, on the count of three, we’ll all (including me) pull our heads out of the sand, and face the day. Here are a few reasons you should be raising your […]
The Simplicity Institute’s got a free weekly newsletter with practice building tips. Check it out: The Simplicity Institute
If you’ve ever wondered about volunteer/international opportunities for naturopaths and the like, Natural Doctors International is worth a look. Most of their work is in Nicaragua at the moment, but they’ve come a long way for a young organization. http://www.ndimed.org/home/
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