Podcasts for Small Business Owners

On January 30, 2007, in startup, by Dan

The SBA has a bunch of podcasts available on their site. I haven’t had a chance to listen yet, but the titles sound enticing. Lots geared toward startups, including: Check List for Starting a Business Financing a Small Business Creating a Business Plan There are also transcripts for the non-casters. Small Business Administration Podcasts

Acupuncture Book Review

On January 29, 2007, in acupuncture marketing, books, by Dan

I just finished Lisa Rohleder’s book, The Remedy: Integrating Acupuncture into American Health Care. I’d discovered her book and Working Class Acupuncture, via the Integrator Blog a while back, and she was kind enough to shoot me a copy of the book to review. If you’re NOT an acupuncturist, let me grab you before you […]

How To Handle Free Advice-Seekers

On January 25, 2007, in pricing, strategy and philosophy, by Dan

Reader E. writes: “I was wondering how you handle when people start to ask for free advice. I am starting out my practice and want to come out of the gates honoring my abilities and not giving things away for free. I don’t mind a general question here and there, but when someone keeps asking […]

How Much Should I Pay My Locum?

On January 17, 2007, in work-life balance, by Dan

I got a few questions after the recent series on Leaving Your Practice. One of the best was: “How much should I pay the person who looks after my practice?” Great question. There are several ways you can consider compensating the person who fills your shoes while you’re on sabbatical, vacation, maternity leave, or any […]

Health Insurance for Yoga and Massage Pros

On January 12, 2007, in massage marketing, yoga marketing, by Dan

NAMASTA is offering a health insurance package for yoga and massage professionals. When you need care, you can choose the health care provider of your choice, “no questions asked”. You need to be a NAMASTA member ($95/year) to be eligible. NAMASTA – yoga and massage professional health insurance

Make It Easy for Your CAM Patients

On January 8, 2007, in marketing, strategy and philosophy, by Dan

With all the work that it takes to run a practice, it’s easy to forget that business is not all about you – it’s about your clients. There are a thousand little things that make up the client experience, but making things easy – simple, fast, pleasant – tends to keep patients returning and referring. […]

Time Off From Your Practice Part 2: The Emotional Side

On December 28, 2006, in work-life balance, by Dan

In many ways, the practical aspects of leaving your practice for a sabbatical – locums, money management, etc. – are, believe it or not, the easiest. What can be incredibly challenging is the emotional roller coaster ride of walking away from something you’ve worked so hard to build, and then trying to remain sane while […]

How To Take Time Off From Your Practice

On December 18, 2006, in work-life balance, by Dan

Whether it’s a sabbatical, an illness, a new baby or just a break, there are times in your practice where you may need to be away for an extended period of time. We’ve just arrived in Paraguay for a five month medical mission, so I thought I’d share some ideas on how you can take […]

More Acupuncture Pricing Debate

On December 13, 2006, in acupuncture marketing, pricing, by Dan

The Integrator Blog has an update on the Working Class Acupuncture story, including several interviews and comments. Worth a look – there’s a larger picture here that goes beyond acupuncture. Link

Chiropractic Marketing Articles

On December 1, 2006, in chiropractic marketing, marketing, by Dan

For their 50th anniversary a couple of years back, Chiropractic Economics posted a pile of free marketing articles on their website. There’s enough weekend reading here to keep you busy for a while… http://www.chiroeco.com/50/market/index/ Related Posts: Practice Help for Chiropractors

Affordable Acupuncture – Charge Less, Earn More?

On November 27, 2006, in acupuncture marketing, pricing, by Dan

John Weeks’ The Integrator Blog featured an interesting article on Working Class Acupuncture, a Portland, Oregon clinic built on the concept of making acupuncture more affordable. As Lisa Rohleder, LAc, began trying to make sense of the business of professional acupuncture, she witnessed two distinct phenomena. First, she observed that a huge percentage of the […]

5 Things To Do In Your Practice From Day One

On November 22, 2006, in office management, startup, by Dan

There are a million conceivable things to do when you start your practice, but what’s really important in the big picture? What’s going to lead to increased referrals and practice growth? Here’s a few seemingly innocent but critical things to do from day one. And if you’re already well past day one, fear not – […]

Research Careers for CAM Professionals

On November 17, 2006, in opportunities, by Dan

The National Center for Complementary and Alternative Medicine (NCCAM) has created a career development award for selected CAM clinicians who wish to pursue a career in research. NCCAM is a division of the National Institute of Health (NIH). Award recipients get up to five years of intensive research training to help launch a career in […]

Naturopathic and Massage Therapy Professions Grow

On November 9, 2006, in industry stats, massage marketing, naturopathic marketing, by Dan

The Integrator Blog references two recent surveys that point to significant increases in the number of licensed naturopaths and in consumer use of masssage therapy. I’d be interested to see stats on the growth of naturopathic usage. This study shows the number of licensed ND’s nearly doubling – comparing that against consumer use would be […]

Why Your Practice Needs a Receptionist: Missed Calls

On October 29, 2006, in staff, by Dan

We did a little experiment a while back that I thought was worth sharing. In the early days of practice, many CAM docs struggle with whether or not to hire someone to answer the phone and take care of other admin tasks. After all, it may not even be ringing, right? Who wants to pile […]

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