A while back we used a very simple–and free–process to quickly gather testimonials from our patients. If you’ve ever wanted to add positive comments to your website, print materials or other marketing efforts, it’s surprisingly easy to gather them. “A very personalized experience–when I am in her office, I feel like I am the only […]
Thou Shalt Not Manage Other People’s Money Your clients decide what they can afford. If they can’t afford your treatment plan, then there may be other options, but stop deciding on their behalf what’s affordable. Thou Shalt Not Trash Talk Thyself Yes you can be realistic about where you need to learn and grow. No […]
Our friend Raza Shah, ND has a large Mennonite patient base–so large, in fact, that he actually has a place to shelter horses while patients have their appointments. So cool. In The Practitioner’s Journey, we wrote about how my dentist used to amaze me by thanking me in person for each referral over the past […]
Last year at our strategic planning session, which involved a big push to serve, we launched Project 52, a customer service initiative for 2009. The goal was simple: make one customer service improvement each week for a whole year.They didn’t have to be huge or expensive shifts – they just had to improve the client […]
Contrary to popular belief, you don’t need to be booked solid to have a waiting list. It’s a tool that works wonders at any point in practice. The challenge is that waiting lists are harder to use than they seem. Here’s how you can make one work for you and your clients with no cost […]
The stats show that about two-thirds of us make New Year’s resolutions. My guess is that the majority of the other third can’t help but think at least a little bit about 2009, too. It’s natural. We’re thinking about getting organized and making fresh starts. Out with the old. In with the new. We feel […]
ExamineYourPractice.com offers comprehensive practice evaluations using “mystery shoppers”. Likely best for checking the performance of your staff, but you could always get a self-review… Mystery Shopping – Medical Mystery Shopper – ExamineYourPractice.com There’s also an interview with President Jodi Manfredi on SoundPratice.net: http://www.soundpractice.net/article.cfm?id=290
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