Putting the “Alternative” in Alternative Medicine

On March 29, 2006, in marketing, strategy and philosophy, by Dan

The phrase alternative health care is often interpreted in the context of the modality used by the CAM practitioner. For example, instead of pharmaceuticals, a patient might choose the alternative of supplementation. While that’s technically true, there’s great value in expanding your concept of alternative to include the way you offer your services, and present […]

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