I’m often asked whether posting fees and hours online can scare away prospective clients. We post our hours, but not our fees, but if you’re trying to decide, here’s my rule of thumb:
If you think your fees or hours are things that set you apart, then post them.
Are you the cheapest? Open the latest? Using a sliding scale? Offering weekends? Making house calls? Midnight drive-thru service? If fees are part of what sets you apart – like community acupuncture, for example – then getting that info front and center might be important. It helps attract the clients that are a fit for you, but it can also help filter out the one’s who aren’t before they waste their time or yours.
Any thoughts? Let us know in the comments.