Massage Therapist “M” writes:

“I need suggestions on what to include in introduction letters to MD’s to telling them about my massage services.”

We’ve touched on this before, but here are some specifics you might consider when writing to an MD:

1. Leverage before you write.

If you can make personal contact with any MD in advance, do so. They can give you more advice about approaching the rest than anyone else can, and possible provide some introductions. Starting your letter with “Dr. Jones suggested I contact you to…” will get your letter far more attention.

You’ll be surprised at how easy it is to connect through a friend or other contact if you simply take the position of seeking advice, rather than looking for business. Take a little time to network first before you fire off your letters – find that one MD who will open doors for you.

2. Differentiate yourself
MD’s need a reason to refer to you, versus other RMT’s out there. Do you have a specialty? What makes you better, different, or unique? Is it your price? Your service? Your special training? Your hours? Your focus on a specific issue?

Some professions are more challenging to stand out in than others, and massage therapy can be one of them. If you haven’t already, now is the time to find your niche.

3. Be credible
MD’s want to know you’re legit and professional. Make sure your letter includes:

• Your credentials and any advanced training.
• Any experience in hospital or other mainstream health areas
• Your years of experience, if applicable
• Previous experience with other MD’s

And, of course, make sure it’s:

• Well-written
• Professional in appearance
• Error-free

4. Make it risk-free
Offer a short, free “meet the RMT” visit, where you show people your office, explain how you work, and what conditions you focus on. Include a dozen of these “meet the massage therapist” cards with your letter.

5. Focus on resolving a chronic complaint
MD’s are often burdened with patients who have chronic conditions that both patient and doctor would love to see resolved. Find a way to help an MD by taking a few troublesome patients off their hands.