SpectraSoft has a free white paper on reducing no-shows and cancellations. While their specialty is software for physiotherapists and other health care pros, some of the tips are quite good, and applicable to any CAM/holistic practice.
“No-Show” White Paper
(You’ll have to register, but it’s just a four-liner.)
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[...] discussed scheduling problems in the past, pointing you to a few resources here and there, but we’ve never really provided a comprehensive approach for those scheduled appointments [...]