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Lori D’Ascenzo at The Healthy Lifestyle Directory has a series of free excerpts from From a Little Acorn, a business guide for alternative health professionals. You can also read longer excerpts and buy the book here: http://www.wealthofknowledgebooks.com/bookstore/ Enjoy! UPDATE: Looks like Lori’s book is no longer available. Sorry! – D.
Based on the last metrics post on new patients, we’ve got some idea of how many new patients we’ve got coming in the door for any given time period. Let’s go a little further, and see how many active patients you have in your practice. The term active is going to mean something a little […]
A broad range of articles and resources on legal issues relating to alternative medicine, as well as more general CAM articles and policy news. Complementary, Alternative, & Integrative Medicine Law, Regulation, Ethics & Policy CAMLAW : Complementary And Alternative Medicine Law Blog
First in a four part series on starting a holistic practice. You need to be a member to read the other three, but this one’s a freebie… Starting A Practice At A Glance Part 1 – Writing A Business Plan – www.holisticpro.com
A concise summary of the difference between Marketing and Advertising. Worth a quick read to make sure you’re marketing your CAM practice, not just advertising it…. Marketing vs. Advertising: What’s the Difference?
Chiro.org offers an amazingly comprehensive set of resources for new and established chiropractors. There’s a great deal of practical office management information, including an office practices guidebook and several forms. It’s a great resource for down-to-earth “how do I manage my day-to-day” type issues. Hit the site, and follow the “chiropractic tools” link.
The first post in our new category of “Practice Metrics” – the numbers that affect your alternative health practice. Let’s start with some basic data on new patient visits. Even the most robust practice will eventually start to dry up without a supply of new patients. For starting your tracking your new patient numbers, you’ll […]
Although it might lean more toward silicone than supplements, StartupNation has a pile of resources for anyone starting or growing a business. They’ve got articles, podcasts, tips and tools on everything from website analytics to life plans. Definitely worth a look… http://www.startupnation.com/
Few alternative health care practitioners start out as business people. If you poll the ranks of the chiropractic, naturopathic, acupuncture and TCM colleges, to name a few, you’ll find a myriad of reasons for attending, but few of them would be, “I wanted to start my own business.” You’ll find a genuine interest in helping […]
As many of you know, I’m big on growing from practice to ‘business’. For many practitioners, though, the question of “why bother?” remains. Here are a few good reasons: You Can Have a Life Increasingly, surveys show people in all industries working longer hours. And although some manage to put the brakes on or set […]
One of the barriers to referrals from other health care professionals is their perception of you and your modality. Allopathic medical professionals in particular live in an environment of increasing litigation that is resulting in a fear of the “unknown”. Add to that the fact that anyone who refers is putting their own credibility on […]
A couple of interesting pieces here that might help with deciding where to spend your marketing dollars. CAM Usage Most Popular at Midlife CAM Usage Climbs With Education Level Anyone else corroborate this from their own practice? If the middle aged and educated are your best prospects, it’s wise to keep this in mind when […]
Of all the types of referrals, the ones that come from your existing patients are most likely to be high in both quantity and quality. Existing patients tend to refer clients who are a better fit for your practice, and a patient who’s had great success in your holistic office can champion your cause with […]
Almost as long as there have been businesses, there’s been a phenomenon of customers migrating towards the busiest places. It’s even a mantra when traveling: “Eat at the busy spots. The food must be safe.” In fact, the success of franchising is based in part on the idea that people like to go where other […]
Adding associates is a tried and true way of taking your alternative medical practice to the next level. In a majority of cases, though, associates come into their own and decide it’s time to leave, becoming your competition in the process. Here are a few considerations for your first (or next) associate that may help […]
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