As the demand for complementary and alternative medicine grows, there’s a corresponding increase in practitioners offering CAM services. Or maybe it’s the other way around…at any rate, if you’ve enjoyed the freedom of limited competition in your geographic fiefdom, there’s a good chance it won’t last. Fear not. A little competition can be great for […]
As a follow up to yesterday’s Putting the “Alternative” in Alternative Medicine, I thought it would be interesting to look at the term complementary from a business strategy perspective. There are some deeply entrenched camps on this issue. There are many who view the term complementary as subservient to the allopathic medical community. It’s the […]
The phrase alternative health care is often interpreted in the context of the modality used by the CAM practitioner. For example, instead of pharmaceuticals, a patient might choose the alternative of supplementation. While that’s technically true, there’s great value in expanding your concept of alternative to include the way you offer your services, and present […]
The Mackinac Centre for Public Policy has an interesting piece on the “myth” that free public health care empowers the poor. I’m not here to debate the public versus private issue (not today, at least) but it does raise some interesting questions. They claim that paying for health care is more empowering, since it forces […]
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