Discounting your prices is tempting stuff. It’s easy–and normal–to be nervous when things slow down, and discounting is such a common occurrence that we often think that hanging the SALE! banner is the best choice. The problem is that discounting can be a race to the bottom. People are very good at getting used to […]
As I start the early stages of our next book, I’m becoming more and more intrigued by practitioners who grow their practices very quickly. Sometimes it’s right out of the gate, other times they seem to limp along for years, until something changes and they take off. I think there’s great inspiration in these stories […]
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