At any moment in time you’re either playing offense or defense in your practice. You’re either pursuing the goal – marketing to grow your business, forging new relationships, adding a new service or product – or you’re protecting what you have by watching your costs, retaining clients and running a tight ship. Doing one of […]
“Dyin’ ain’t much of a livin’, boy.” -Clint Eastwood, The Outlaw Jose Wales “Serenity now!” -Frank Castanza, Seinfeld Okay – so maybe Clint Eastwood and George Castanza’s dad might be the furthest possible icons from you as a practitioner, but you have to admit to the relevant kernel of truth: slowly wasting away to the […]
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