Physicians Practice has an article on the importance of the front desk / receptionist position in medical offices, and some tips on how to attract them and keep them.

Almost everything in the article applies just as well to CAM and holistic practitioners – it’s worth a read.

The summary: screen them well, pay them well, train them well. Which is another way of saying “take the time to invest in your front lines”, a mantra you’ll frequently hear around here.

Link

Note: You’ll have to answer a couple of anonymous zip-code/occupation questions to read the whole article.