The dreaded elevator pitch. It’s the quickie of marketing, the one-liner that you can whip out anywhere and knock someone’s socks off. It’s the perfect answer to “What do you do?”, the ultimate networking How YOU doin? Meh. It’s things like elevator pitches that make practitioners dread marketing their practice. And rightly so – elevator […]
You’re rewarded for two things in practice: value and risk. The first is the obvious one. It’s helping people feel better, providing great service, offering exceptional products. Caring. Going the extra mile. Getting great results. Value is something that everyone needs to do to be rewarded more. The chef in a restaurant gets paid more […]
A friend once told me to never be held hostage to ultimatums. It’s good advice. They never lead anywhere good. You’d be surprised, though, at how often they appear in practice. Your staff member says, “I need a raise, or I quit.” Your associate says, “I need a bigger share, or I’m leaving.” Your patient […]
Some time ago we listed 7 books we thought every practitioner should read. Of course, we read a lot of books, so we’ve discovered a lot of great new ones since then. 🙂 Here are five more (well, really six if you count the pair) that have made a difference for us. None are specific […]
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